About The RoleThe Social Content & Video Manager conceptualizes, shoots and edits social-first video for The RealReal. This is a hands-on role. You will develop the ideas, capture them, cut them, and deliver fast enough that the product is still available when customers go looking for it.
Our inventory is one-of-a-kind and moves quickly, so our content has to be equally fast and specific. The ideal candidate has deep fashion knowledge across designers, categories and eras, and understands how consignment and resale actually work. That fluency is a core requirement of the role.
This role partners closely with the Social, Editorial, Merchandising and Studio teams, and will help define how video gets made as we build out our studio.
What You Get To Do Every Day- Concept social-first video across TikTok, Instagram, YouTube and Substack, including reactive posts, repeatable formats and ongoing series
- Shoot on iPhone and mirrorless, in studio and on location, styled and run-and-gun
- Edit to fast turnarounds with platform-native pacing, sound design, captions and text treatments
- Turn content around on newly arrived inventory, same day when the product warrants it
- Partner with fashion and creative leads to track incoming product and identify what to shoot
- Partner with Social on calendar and publishing, and iterate on creative using engagement, impressions and follower goals
- Partner with Editorial so video supports seasonal stories, brand vision and campaign moments
- Monitor social channel trends, audio and formats, and translate them into concepts for our channels
- Expert in best-in-class equipment, lighting, and app technology. Must stay in the know of innovations in the marketplace and come to team with recommendations.
- Appear on camera as needed, and direct others on camera including talent, employees and consignors
- Support briefing and directing external creators and influencers
- Help define video workflow, equipment and standards for the studio build-out
What You Bring To The RoleMinimum Requirements:
- 5 to 7 years producing social video, in-house, at an agency, or independently
- A reel or portfolio of social-first video work
- Proficiency in Premiere or Final Cut, plus CapCut or equivalent. After Effects and motion graphics a plus
- Working command of camera, lighting and audio
- Deep knowledge of designers, categories, eras and the resale market, fashion and culture.
- Strong instincts for hooks, pacing and retention
- Proactive, collaborative, organized problem solver
- Able to manage your own shoots, assets and timelines against deadlines
- Interest in e-commerce, sustainability and the circular economy
- Experience working on set with talent
Preferred Requirements:
- On-camera presence
- Photography skills, on-figure and still life
- Live selling or livestream production experience
Compensation, Benefits, + Perks- Employee Stock Purchase Plan
- 401K with Company Match
- Medical, Dental & Vision Insurance
- Paid Parental Leave
- 9 Paid Company Holidays
- Flexible Time Off (With Manager Approval)
- Find out more about our Benefits
The expected salary range for this role is $115,000.00-$130,000.00. To determine starting pay we carefully consider a variety of factors, including primary work location and an evaluation of a candidates skills, experience, market demands, and internal parity. Additionally, salary is just one component of TRRs total rewards package. Depending on role, employees may also be eligible for a bonus program, incentive pay and benefits.
