Amazon Web Services is seeking a SMB Agentic Services Go-To-Market Leader to own the global go-to-market strategy for agentic AI adoption across the Small and Medium Business (SMB) segment, delivered through the partner-led, indirect selling ecosystem. This leader will define how Amazon Quick Suite and the broader agentic services portfolio (Bedrock, Kiro, Analytics tools), also connected to future AWS SMB 1P and 3P products and AWS Mechanism, reaching SMB customers at scale through partners, resellers, and distributors, rather than through direct enterprise motions. The role sits at the intersection of GTM strategy, partner enablement, and product alignment, and carries direct accountability for measurable SMB growth. Success means building a repeatable, partner-led motion that connects Amazon Quick and other product teams into one coherent SMB story, and landing it through proven SMB mechanisms such as the activation hub, Partner Central Agents and more.
Key job responsibilities
- Spearhead the global SMB go-to-market strategy for Agentic services, driving agentic AI adoption across the SMB segment through the partner-led, indirect selling ecosystem.
- Own outcomes that influence the two direct SMB goals in ASP, as well as the SMB revenue portion of the broader AWS services, and shape SMB influence for the future.
- Develop the SMB Partner-Led go-to-market motion, connecting with the Agentic GTM Amazon Quick teams and other product teams (Chorus, SSBs, etc.) to align capabilities with SMB partner and customer needs for both Small and Medium business.
- Bring together the story across partner types for SMB Partner-Led into one coherent narrative, spanning messaging and positioning, event content, readiness requirements, and the SMB mechanisms needed to land the motion, including the activation hub and other landing mechanisms.
- Identify the gaps and potential needs on programs and incentives connected to competencies, programs, and/or primitives for SMBs, and shape recommendations to close them.
- Work with Marketing to make sure GTM is aligned on campaigns at scale for this SMB customer cohort.
- Influence, build, and scale high-performing teams, including business development leaders and GTM specialists focused on SMB partners.
- Define partner readiness requirements and enablement programs so that partners across types are ready to sell and deliver agentic services.
- Drive complex GTM programs across the indirect selling motion, leveraging expertise in talent acquisition and partner enablement to achieve measurable growth.
- Establish success measures and reporting that make the connection to the two direct SMB ASP goals and the SMB revenue contribution explicit and trackable.
- Serve as the Voice of the SMB Customer throughout the product and services life cycle to align advanced agentic AI capabilities with SMB customer and partner needs, and feed partner and market signals back into the roadmap.
- Identify new experience and services opportunities by evaluating SMB business connected to agentic AI uses cases and understanding customer pain points and value drivers.
- Represent the SMB Partner-Led agentic services agenda with senior stakeholders across AWS, partners, and the field.
A day in the life
My day begins by reviewing SMB agentic adoption dashboards, checking partner activation against our two ASP goals and the SMB revenue contribution. By mid-morning, I align with the Amazon Quick and product teams on partner and customer needs for Small and Medium businesses. Next, I refine the partner-led narrative, covering messaging, event content, and readiness requirements. After lunch, I meet Marketing on campaigns at scale, then review program and incentive gaps with business development leaders. I coach my team and shape enablement plans so partners are ready to sell agentic services. Late afternoon, I brief senior stakeholders, share partner signals as the Voice of the SMB Customer, and close by updating success measures.
BASIC QUALIFICATIONS
- 5+ years of working with Core Cloud Technology Services, including, but not limited to Compute, Edge, Hybrid, Security, and/or Networking experience
- 5+ years of Go-To-Market, Business Development, Sales, or Consulting experience
- 5+ years of working with Data & AI related technologies, including, but not limited to, AI/ML (Artificial Intelligence/Machine Learning), GenAI (Generative AI), Analytics, Database, and/or Storage experience
- 5+ years of in program management, workforce strategy development, or metrics-driven decision making experience
- Bachelor's degree
- Experience developing strategies that influence leadership decisions at the organizational level
- Experience managing programs across cross functional teams, building processes and coordinating release schedules
- Experience selling enterprise software or cloud-based applications
- Experience leading complex, multi-year initiatives that may be cross-functional and/or span business and technology
- Experience explaining complex technical concepts to various business and technical audiences
- Experience presenting to both technical and non-technical executive audiences
PREFERRED QUALIFICATIONS
- Experience interpreting data and making business recommendations
- Experience designing, implementing, and scaling workforce development programs across large-scale operations, including forecasting workforce needs and leveraging analytics to drive program decisions
- Experience interpreting data and making business recommendations across leadership and cross-functional teams
- Experience using analytical tools for workforce metrics and reporting
The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.
USA, CA, San Francisco - 162,700.00 - 220,200.00 USD annually
USA, WA, Bellevue - 147,900.00 - 200,100.00 USD annually
USA, WA, Seattle - 147,900.00 - 200,100.00 USD annually
