SEO & Performance Content Lead

Thatch

$160K — $210K *
US-AnywhereRemote in United States
Consumer Technology
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • Experienced in scaling SEO programs in complex environments
  • In-depth knowledge of technical SEO, content strategy, and AI applications
  • Familiar with B2B SaaS business dynamics
  • Skilled in using AI tools for research and content efficiency
  • Proven experience in team management and collaboration with engineering
  • Track record of linking SEO strategies to tangible business results
  • Ability to navigate ambiguity and establish new processes

Responsibilities

  • Own and develop comprehensive SEO strategy covering technical aspects and content
  • Create content strategies that attract qualified traffic by addressing buyer questions
  • Build and lead the SEO team, enhancing capabilities over time
  • Collaborate with Engineering to strengthen site architecture and performance
  • Implement AI-powered workflows for improved content operations and metrics
  • Set editorial standards that ensure balance between quality and speed
  • Analyze organic traffic and revenue performance, iterating strategy based on insights

Benefits

  • Collaborative work environment across diverse teams
  • Opportunity to shape SEO strategy in a growing company
  • Access to cutting-edge AI tools for SEO
  • Potential for career growth through team building and leadership
  • Focus on measurable business impact from SEO investments
Full Job Description
About the role

You'll own our SEO strategy end to end, from identifying opportunities to building the systems, content, and team that drive meaningful business results. You'll partner closely with Marketing, Product Marketing, and Engineering to make search a core part of how we grow.

What you'll do
  • Own SEO strategy across technical SEO, content, AI search, and organic acquisition.
  • Develop content strategies that answer real buyer questions and drive qualified traffic.
  • Build and scale our SEO function, including hiring and leading the team over time.
  • Partner closely with Engineering to improve site architecture, performance, and technical SEO.
  • Build AI-enabled workflows that improve research, content creation, optimization, and measurement.
  • Establish editorial standards that balance quality with speed.
  • Measure performance across organic traffic, pipeline, and revenue, and use those insights to improve the strategy.
  • Partner with Product Marketing, Brand, Legal, and Sales to publish accurate, high-impact content.


What we're looking for
  • You've built or significantly scaled an SEO program.
  • Deep knowledge of technical SEO, content strategy, and AI search.
  • Experience leading SEO for a B2B SaaS or similarly complex business.
  • Experience using AI tools to improve research, content creation, and operational efficiency.
  • Comfort partnering closely with Engineering and Design teams.
  • Experience hiring or managing teams, agencies, or contractors.
  • A track record of connecting SEO investments to business outcomes.
  • Comfort operating in ambiguity and building processes from scratch.


Experience that stands out
  • Built SEO from an early-stage foundation.
  • Grew organic acquisition in a competitive B2B market.
  • Built AI-native workflows for SEO and content operations.
  • Deep technical SEO expertise across site architecture, schema, and Core Web Vitals.
  • Experience with AI search, AI Overviews, or answer engines.


What to expect

We aim to keep the process thoughtful, rigorous, and efficient. Most candidates complete it within three weeks. You can expect:
  • Initial conversation with a recruiter.
  • Hiring manager interview.
  • Live case study.
  • Conversations with members of the team.
  • Final conversation with our leadership team.


Estimated Compensation Range

$160,000-$210,000 USD

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