SEO & Performance Content Lead

Thatch

$160K — $210K *
Consumer Technology
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • Experience scaling an SEO program from the ground up or significantly enhancing an existing one.
  • In-depth knowledge of technical SEO, content strategy, and AI-powered search methodologies.
  • Proven track record leading SEO in a B2B SaaS or complex business environment.
  • Familiarity with AI tools for optimizing research and content processes.
  • Strong collaboration skills to work closely with Engineering and Design teams.
  • Experience in hiring or managing teams and external SEO resources.
  • Ability to demonstrate how SEO efforts drive measurable business outcomes.

Responsibilities

  • Own and manage the overall SEO strategy across all facets, including technical SEO and organic growth.
  • Develop strategic content plans that effectively address buyer inquiries and attract qualified leads.
  • Build and enhance the SEO function, including team development and scaling efforts.
  • Collaborate with Engineering to optimize site architecture and performance for better search engine results.
  • Create AI-driven workflows to enhance research methodologies, content generation and performance metrics.
  • Establish editorial standards that balance high quality with operational efficiency.
  • Analyze performance metrics to refine SEO strategies based on organic traffic and revenue outcomes.

Benefits

  • Work in a collaborative environment with teams across marketing, product, and engineering.
  • Opportunity to lead and develop a high-impact SEO team from the ground up.
  • Access to cutting-edge AI tools to innovate and streamline SEO processes.
  • Engagement with leadership through a comprehensive hiring process.
  • A chance to shape the SEO strategy of a growing B2B company, influencing significant business results.
Full Job Description
About the role

You'll own our SEO strategy end to end, from identifying opportunities to building the systems, content, and team that drive meaningful business results. You'll partner closely with Marketing, Product Marketing, and Engineering to make search a core part of how we grow.

What you'll do
  • Own SEO strategy across technical SEO, content, AI search, and organic acquisition.
  • Develop content strategies that answer real buyer questions and drive qualified traffic.
  • Build and scale our SEO function, including hiring and leading the team over time.
  • Partner closely with Engineering to improve site architecture, performance, and technical SEO.
  • Build AI-enabled workflows that improve research, content creation, optimization, and measurement.
  • Establish editorial standards that balance quality with speed.
  • Measure performance across organic traffic, pipeline, and revenue, and use those insights to improve the strategy.
  • Partner with Product Marketing, Brand, Legal, and Sales to publish accurate, high-impact content.


What we're looking for
  • You've built or significantly scaled an SEO program.
  • Deep knowledge of technical SEO, content strategy, and AI search.
  • Experience leading SEO for a B2B SaaS or similarly complex business.
  • Experience using AI tools to improve research, content creation, and operational efficiency.
  • Comfort partnering closely with Engineering and Design teams.
  • Experience hiring or managing teams, agencies, or contractors.
  • A track record of connecting SEO investments to business outcomes.
  • Comfort operating in ambiguity and building processes from scratch.


Experience that stands out
  • Built SEO from an early-stage foundation.
  • Grew organic acquisition in a competitive B2B market.
  • Built AI-native workflows for SEO and content operations.
  • Deep technical SEO expertise across site architecture, schema, and Core Web Vitals.
  • Experience with AI search, AI Overviews, or answer engines.


What to expect

We aim to keep the process thoughtful, rigorous, and efficient. Most candidates complete it within three weeks. You can expect:
  • Initial conversation with a recruiter.
  • Hiring manager interview.
  • Live case study.
  • Conversations with members of the team.
  • Final conversation with our leadership team.


Estimated Compensation Range

$160,000-$210,000 USD

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