Job Summary:
The organization is seeking a hands-on Senior SEO/AEO Strategist to improve how customers discover its digital platforms across traditional search engines, answer engines, and AI-powered search experiences. This role combines search strategy with technical diagnosis and direct implementation. The strategist will make or directly contribute to web and CMS changes, rather than only producing audits, recommendations, or tickets, and will work with Product, UX, Engineering, and Technology teams to prioritize, deliver, and validate improvements. The role connects customer intent and business goals to measurable improvements in crawlability, indexation, site structure, content discoverability, and organic and AI-driven visibility. This is an onsite position based in Irving, Texas.
Key Responsibilities:
• Audit and improve crawlability, indexation, sitemaps, redirects, canonicalization, site architecture, internal linking, metadata, and other technical barriers to search visibility.
• Make or directly contribute to changes in HTML, page templates, metadata, CMS configurations, and structured data. Validate changes in appropriate environments and after release.
• Implement and validate structured data that helps search engines and answer engines understand pages, products, services, and entities.
• Define and execute search strategies across digital platforms, including content discoverability in traditional search and AI-generated answers.
• Assess how content appears in AI-generated answers and other answer surfaces, identify technical or content gaps, and translate findings into concrete site improvements.
• Analyze user intent and search behavior and connect search needs to relevant content and experiences across the customer journey.
• Translate audits, search insights, and opportunities into clear requirements, prioritized backlog items, and acceptance criteria in collaboration with Product and UX partners.
• Partner with Product, UX, Engineering, and Technology teams to navigate site ownership, follow engineering review and release processes, deliver changes, and confirm implementation quality.
• Use search, analytics, crawling, and AI-visibility data to prioritize fixes and evaluate whether delivered changes improve discoverability.
• Communicate measurement results and limitations clearly without assuming or promising a fixed SEO/AEO return.
• Guide keyword, topic, and entity research; advise on taxonomy, page structure, internal linking, and content optimization in partnership with content teams.
• Develop practical guidelines and repeatable practices that help teams maintain search-friendly experiences at scale.
Required Qualifications:
• 5+ years of relevant experience in SEO, technical SEO, AEO, search experience, or a related discipline.
• Demonstrated ability to audit and resolve technical SEO issues involving crawlability, indexation, sitemaps, redirects, canonicalization, and site architecture.
• Hands-on experience implementing or directly contributing to web changes in HTML, metadata, templates, a CMS, or structured data. A recommendations-only or ticket-only approach is not sufficient.
• Experience implementing and validating schema/structured data for search engines and answer engines.
• Practical understanding of how search engines and AI/answer platforms discover, interpret, and surface content, with the ability to translate findings into site changes.
• Ability to work in a site codebase or CMS and collaborate through engineering review, release, and post-deployment validation processes.
• Experience partnering with Product, UX, Engineering, and Technology teams to prioritize work, resolve ownership or dependency questions, and deliver changes.
• Strong analytical skills, including the ability to use search and site-performance data to prioritize work and assess outcomes.
• Strong written, verbal, and consultative communication skills, including the ability to explain technical findings and influence roadmap decisions.
• Experience managing multiple initiatives and working effectively in an agile product environment.
• Portfolio or documented case studies demonstrating technical SEO/AEO work, implementation contributions, and outcomes.
Preferred Qualifications:
• Experience optimizing content for generative AI, answer engines, and conversational search experiences.
• Experience with programmatic SEO, enterprise CMS-driven optimization, and content at scale.
• Experience supporting e-commerce or transaction-driven digital experiences.
• Familiarity with marketing platforms, campaign engines, personalization systems, and enterprise search/SEO tools.
• Experience with competitive analysis, keyword and topic research, content gaps, and search trend forecasting.
• Experience integrating search requirements into UX practices or design systems.
• A bachelor's degree in Marketing, Information Science, Communications, or a related field is preferred. Equivalent relevant experience may be considered in place of a degree.
