Role Overview:As a Senior Technical Product Marketing Manager, AI, at Defense Unicorns, you will lead the market introduction and ongoing product marketing strategy for emerging AI products in the defense market. You will report to the Head of Product Marketing and work closely with Product, Engineering, Growth, and Executive leadership to bring new products to market.
This is an execution-heavy role with significant ownership across the product lifecycle. You will define positioning and messaging, establish the go-to-market foundation, develop technical content and demonstrations, enable Growth teams, and help shape how new capabilities are packaged, launched, adopted, and communicated. You will also serve as a trusted product expert and evangelist, ensuring our product narratives reflect real mission needs and responsible, secure, and practical applications of emerging technology.
Responsibilities:The listed responsibilities are not exhaustive, and additional responsibilities may be assigned based on the evolving needs of the organization. We are seeking a dynamic individual who can operate effectively amid ambiguity, establish structure for a new market offering, and take on new responsibilities as the capability and organization evolve.
- Develop and execute end-to-end go-to-market strategies for new products and features
- Define target audiences, positioning, messaging, and product narratives
- Support product naming, launch planning, adoption, and post-launch optimization
- Establish the go-to-market foundation for products entering new or undefined markets
- Establish deep technical expertise across the Defense Unicorns product portfolio
- Translate complex technical concepts into clear and differentiated customer value
- Create solution briefs, white papers, technical blogs, and web content
- Develop presentations, launch materials, videos, demos, and use-case narratives
- Partner with Product and Engineering to develop repeatable technical demonstrations
- Conduct market research and competitive analysis
- Translate market intelligence into positioning, messaging, and go-to-market recommendations
- Use qualitative and quantitative insights to improve marketing execution
- Serve as a product evangelist for Defense Unicorns products and philosophies
- Communicate the value of Defense Unicorns capabilities within the defense industry
- Provide recommendations that improve products, services, and market adoption
- Operate effectively amid ambiguity and establish structure for new market offerings
Travel Expectation: Approximately
35%-45% travel may be required to engage with customers, communities, partners, and industry stakeholders.
Preferred Experience and Qualifications:- 7+ years of experience in technical product marketing, product management, solutions engineering, developer relations, or a related function
- Significant experience owning technical go-to-market programs
- Demonstrated experience launching a new technical product, platform, capability, or major feature
- Experience introducing products without an established category, customer base, or messaging foundation
- Strong working knowledge of artificial intelligence and machine learning concepts
- Understanding of AI model deployment, governance, limitations, and risks
- Deep understanding of modern software development and DevSecOps
- Experience with Kubernetes, Helm, containers, APIs, and platform engineering
- Strong technical and creative writing skills, making complex topics accessible to non-technical audiences
- Exceptional interpersonal, presentation, and public-speaking skills
- Experience leading complex cross-functional initiatives
- Ability to communicate and collaborate effectively in a remote work environment
- Experience working with defense, national security, or federal government customers
