Role Overview:As a Senior Technical Product Marketing Manager, Edge, at Defense Unicorns, you will lead the product marketing strategy for UDS Fleet and help drive its growth and adoption across defense edge environments. You will report to the Head of Product Marketing and work closely with Product, Engineering, Growth, and Executive leadership to strengthen UDS Fleet's market position and bring new features and capabilities to customers.
This is an execution-heavy role with significant ownership across the product lifecycle. You will define positioning and messaging, develop technical content and demonstrations, enable Growth teams, support feature launches, and help shape how UDS Fleet is packaged, adopted, and communicated. You will also serve as a trusted product expert and evangelist, ensuring our product narratives reflect real mission needs and clearly communicate the value of deploying, managing, and operating software across distributed and edge environments.
Responsibilities:The listed responsibilities are not exhaustive, and additional responsibilities may be assigned based on the evolving needs of the organization. We are seeking a dynamic individual who can operate effectively amid ambiguity, establish structure for a new market offering, and take on new responsibilities as the capability and organization evolve.
- Develop and execute end-to-end go-to-market strategies for new products and features
- Define target audiences, positioning, messaging, and product narratives
- Support product naming, launch planning, adoption, and post-launch optimization
- Establish the go-to-market foundation for products entering new or undefined markets
- Establish deep technical expertise across the Defense Unicorns product portfolio
- Translate complex technical concepts into clear and differentiated customer value
- Create solution briefs, white papers, technical blogs, and web content
- Develop presentations, launch materials, videos, demos, and use-case narratives
- Partner with Product and Engineering to develop repeatable technical demonstrations
- Conduct market research and competitive analysis
- Translate market intelligence into positioning, messaging, and go-to-market recommendations
- Use qualitative and quantitative insights to improve marketing execution
- Serve as a product evangelist for Defense Unicorns products and philosophies
- Communicate the value of Defense Unicorns capabilities within the defense industry
- Provide recommendations that improve products, services, and market adoption
- Operate effectively amid ambiguity and establish structure for new market offerings
Travel Expectation: Approximately
35%-45% travel may be required to engage with customers, communities, partners, and industry stakeholders.
Preferred Experience and Qualifications:- 7+ years of experience in technical product marketing, product management, solutions engineering, developer relations, or a related function
- Significant experience owning technical go-to-market programs
- Demonstrated experience launching a new technical product, platform, capability, or major feature
- Experience introducing products without an established category, customer base, or messaging foundation
- Strong working knowledge of artificial intelligence and machine learning concepts
- Strong working knowledge of edge computing, distributed systems, or software deployment and management across remote or resource-constrained environments
- Understanding of the challenges associated with operating software in disconnected, intermittently connected, or bandwidth-constrained environments
- Deep understanding of modern software development and DevSecOps
- Experience with Kubernetes, Helm, containers, APIs, and platform engineering
- Strong technical and creative writing skills, making complex topics accessible to non-technical audiences
- Exceptional interpersonal, presentation, and public-speaking skills
- Experience leading complex cross-functional initiatives
- Ability to communicate and collaborate effectively in a remote work environment
- Experience working with defense, national security, or federal government customers
