TikTok

Senior Strategy Operations Manager (Dine-In) - TikTok Local Services

TikTok$151K — $258K *
Hospitality & Recreation
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree in business, marketing, or a related field.
  • Experience in strategic marketing or product management role.
  • Proven expertise in developing and executing successful Go-To-Market strategies.
  • Strong analytical skills to translate data into actionable insights.
  • Excellent communication and presentation abilities.
  • Capacity to work independently and collaboratively in a fast-paced environment.
  • Preferred experience working in a global or international team.

Responsibilities

  • Develop and execute comprehensive Go-To-Market strategies for the dine-in industry.
  • Conduct market analysis to identify trends, customer needs, and competitive landscapes.
  • Implement targeted marketing campaigns to enhance customer acquisition and retention.
  • Collaborate with cross-functional teams for seamless execution of GTM initiatives.
  • Monitor industry trends and competitive activities to identify differentiation opportunities.
  • Analyze data to optimize marketing efforts and establish KPIs.
  • Define and refine the product roadmap for dine-in products and services.

Benefits

  • Access to medical, dental, and vision insurance from day one.
  • 401(k) savings plan with company match.
  • Paid parental leave and disability coverage.
  • Life insurance and wellbeing benefits.
  • 10 paid holidays and 10 paid sick days per year.
  • 17 days of Paid Personal Time, increasing with tenure.
Full Job Description
Responsibilities TikTok Local Services (TikTok GO) is a one-stop commerce solution that connects global users with local services through the creative use of TikTok POI (Points of Interest), short videos, LIVE, and search. It delivers valuable real-life experiences and inspires users to explore the world around them. With the mission of "Discover great places, Empower local businesses" Local Services aims to be the most trusted platform to discover great places and connect local businesses. It helps communities engage with restaurants, hotels, and attractions, equips businesses with new ways to connect with customers and drive transactions, and combines innovative marketing and operational tools to support sustainable growth. We are on the lookout for a Senior Strategy Operations Manager to lead the development and execution of our overall Go-To-Market (GTM) strategy within the dine-in sector. The ideal candidate will have a deep understanding of the dine-in industry, strong analytical skills, and a proven track record in developing and implementing successful marketing strategies. Responsibilities: - GTM Strategy Development: Develop and execute comprehensive GTM strategies for the dine-in industry, aligning with overall company objectives. Conduct analysis to identify market trends, customer needs, and competitive landscapes. Develop and implement targeted marketing campaigns to drive customer acquisition and retention. Collaborate with cross-functional teams to ensure seamless execution of GTM initiatives. - Industry Analysis: Stay up-to-date on industry trends, products, regulations, and emerging technologies. Monitor competitive activities and identify opportunities for differentiation. Conduct in-depth analysis of market data to inform strategic decision-making. - Performance Measurement: Analyze data to identify areas for improvement and optimize marketing efforts. Establish KPIs and track performance against goals. - Product Strategy: Define and refine the product roadmap for dine-in related products and services. Conduct market analysis to identify new product opportunities and gaps in the market. Develop product positioning and messaging to effectively communicate value to external partners. Qualifications Minimum Qualifications - Bachelor's degree in business, marketing, or a related field. - Experienced in driving strategic marketing or product management role. - Proven track record in developing and executing successful GTM strategies. - Strong analytical skills and ability to translate data into actionable insights. - Excellent communication and presentation skills. - Ability to work independently and collaboratively in a fast-paced environment. Preferred Qualifications - Preferred experience working as part of a global or international team. - Robust product acumen, with the ability to understand and contribute to product strategy. Job Information [For Pay Transparency]Compensation Description (Annually) The base salary range for this position in the selected city is $151050 - $258400 annually. Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units. Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure). The Company reserves the right to modify or change these benefits programs at any time, with or without notice.

About TikTok

TikTok is a social media app that allows users to create and share short videos. The app was launched in 2016 by Chinese tech company ByteDance. TikTok has become one of the most popular social media apps in the world, with over 1 billion active users. The app has been downloaded over 2 billion times worldwide. TikTok has faced controversy over its data privacy practices and its potential ties to the Chinese government. In 2020, the app faced a potential ban in the United States, but a deal was reached with Oracle and Walmart to create a new company called TikTok Global.
Learn more about TikTok
Size
1,750 employees
Industry
Founded
2012

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