The Opportunity As a Senior Paid Social Strategist, you'll serve as the strategic lead across a portfolio of clients, helping shape how some of today's most recognizable consumer brands grow through paid social platforms including Meta, TikTok, Pinterest, and YouTube.
You'll develop full funnel media strategies, uncover new testing opportunities, guide creative direction through performance insights, and translate complex data into clear business recommendations. You'll partner closely with client strategy, measurement, creative, and platform teams to deliver integrated solutions that move beyond campaign performance and drive measurable business growth.
Success in this role requires equal parts analytical thinking, creative curiosity, and commercial acumen. You'll understand not only how campaigns perform, but why they perform - and how consumer behavior, creative, cultural moments, and emerging platform capabilities can create new opportunities for your clients.
As a senior member of the team, you'll also help mentor junior strategists, contribute to our team's evolution, and champion a culture of continuous learning, innovation, and experimentation.
What you'll do:
- Own day-to-day paid social strategy across key accounts, including planning, testing, optimizations, forecasting, and reporting.
- Develop full funnel media strategies that balance brand building and performance, aligning investment to business objectives and customer behavior.
- Analyze campaign performance across platforms and translate insights into clear, actionable recommendations that improve business outcomes.
- Partner closely with creative teams and clients to shape creative strategy, identifying winning concepts, testing opportunities, and optimization recommendations through performance data.
- Understand consumer trends, cultural moments, and platform behaviors to help brands show up in relevant and authentic ways.
- Collaborate with internal teams and platform partners to bring innovative ideas to clients, including alpha/beta opportunities, new measurement solutions, and emerging platform capabilities.
- Stay ahead of platform updates, retail and eCommerce trends, and competitive activity to identify opportunities before they become best practice.
- Lead the creation of clear, compelling storytelling through presentations, POVs, and executive-ready performance summaries.
- Mentor junior team members and help elevate strategic thinking and execution across the team.
Who will love this role:
- A self-starter who brings structure and clarity to ambiguity
- A naturally curious strategist who loves understanding why people buy - not just how campaigns perform
- Someone who enjoys connecting data, creative, culture, and consumer behavior to drive better marketing decisions
- A data-driven decision maker who gets excited about testing, learning, and continuous optimization
- Someone with grit who can juggle multiple priorities, adapt quickly, and stay solution-oriented
You should have:
- 4+ years of experience managing paid social campaigns, including hands-on buying within platform UIs
- Experience developing full funnel media strategies for eCommerce or consumer brands, balancing awareness, consideration, and conversion objectives while still achieving business goals
- Deep expertise across at least four major paid social platforms (Meta, TikTok, YouTube, Pinterest, Reddit, Snapchat, LinkedIn, etc.)
- Strong understanding of creative best practices and a demonstrated ability to use performance data to inform creative strategy and testing
- Awareness of consumer, retail, and cultural trends, with the ability to identify timely opportunities for brands to participate authentically
- Strong analytical skills with the ability to synthesize complex data into clear business recommendations
- Excellent presentation and client communication skills
- Advanced Excel skills (pivot tables required)
- Digital marketing certifications (Meta Blueprint, TikTok Media Buying, Google Analytics, etc.) are a plus
Position also offers a bonus based on company and client success.
The base salary range will be determined based on the candidate's experience and geographic location. Certain positions may also be eligible for a bonus, with eligibility and details discussed during the recruitment process. For candidates that are based in California, we encourage you to review this important information for California residents here. For best results, open the link in a new tab.
Salary Range
$88,000-$98,000 USD
Working at Code3At Code3, we believe great work happens when people feel supported, trusted, and empowered to do their best. We're proud to offer a competitive rewards package, meaningful opportunities for growth, and a culture that's collaborative, inclusive, and-most importantly-human.
Here's what you can expect as a Coder:
- Remote-first workplace designed to support flexibility and connection
- Comprehensive medical, dental, and vision benefits, plus a generous retirement program
- Thoughtful parental leave and return-to-work program
- Flexible Time Off, sabbatical opportunities, paid holidays, quarterly Company "Recharge" Days, and a holiday closure in December
- Ongoing learning and development opportunities to help you grow your skills and career
- A commitment to transparent DEIB practices and building a workplace where everyone can thrive
