Senior Strategist, Paid Search (DTC)

The Opportunity

As a Senior Strategist, DTC Search you'll be responsible for leading search strategy, activation and thought-leadership against a portfolio of clients spanning several categories. You have a deep passion for staying on top of trends, and you understand how paid search plays into the broader media ecosystem.

You'll work closely with a cross-disciplinary team across both challenger and enterprise accounts. You'll be charged with managing performance, driving growth and to shift thinking beyond basic campaign tactics and connect the dots with broader business objectives and outcomes.

What you'll do:

• Provide paid search strategy & routine audits on your portfolio of accounts across platforms (Google, Microsoft, Yahoo!) and tactics (Brand, Non-brand, Shopping, PMAX, Demand Gen, Competitor)
• Deliver activation excellence on campaign builds, pacing management and optimization deployment
• Conduct keyword research, writing ad copy, optimizations and establishing bidding strategies to meet and exceed client KPIs
• Perform QA for all campaign builds, edits, landing pages, URL tags, campaign settings and measurement studies
• Leverage a solid understanding of feed management strategy within platforms (e.g. Feedonomics, Shopify) in order to guide clients, managed service teams and agency team in driving shopping campaign performance
• Provide both proactive and reactive performance insights and optimization recommendations leveraging robust data sets and tools.
• Actively identify, test, and scale innovative approaches, automation opportunities, and emerging technologies (including AI applications) within paid search across your accounts to maintain a competitive edge
• Be a collaborative partner between your peers in client partnership, creative, growth and activation teams to ensure proper execution of strategy and client stewardship
• Be a storyteller: turning complex search strategies into compelling campaign recommendations
• Maintain best practices on your accounts in media planning, forecasting, budgeting & setup best practices, developing learning agendas, and performance analysis
• Cultivate strong relationships with clients by providing POVs, industry trends, platform updates and acting as a trusted advisor on search and digital marketing
• Support new business initiatives and pitches by conducting platform audits and recommendations

Who will love this role:

• Passion for the ever-changing media landscape and the new role paid search plays
• A data-driven decision-maker passionate about exceeding client expectations
• An appetite for leveraging AI and other technologies to improve workflows and strategy
• A people person that enjoys close relationships with your team, partners and clients
• A passion for vocalizing thought leadership and new ideas via presentations, blogs and other content distribution channels
• A problem solver with the ability to develop creative solutions

You should have:

• 4-6 years of proven experience in developing paid search media plans, strategic presentations
• Experience contributing to new business pitches
• Ability to anticipate client requests, team and agency needs and provide proactive solutions
• Proficiency in research platforms, paid search platforms and analytics dashboards
• Certifications in digital marketing and/or paid search media strategy are a plus ( Google Analytics Certification, Microsoft Advertising Search Certification, Google Ads Search Certification, Google AI Powered Shopping Ads Certification etc.)

The base salary range will be determined based on the candidate's experience and geographic location. Certain positions may also be eligible for a bonus, with eligibility and details discussed during the recruitment process.

Salary Range

$85,000-$106,000 USD

Working at Code3

At Code3, we believe great work happens when people feel supported, trusted, and empowered to do their best. We're proud to offer a competitive rewards package, meaningful opportunities for growth, and a culture that's collaborative, inclusive, and-most importantly-human.

Here's what you can expect as a Coder:

• Remote-first workplace designed to support flexibility and connection
• Comprehensive medical, dental, and vision benefits, plus a generous retirement program
• Thoughtful parental leave and return-to-work program
• Flexible Time Off, sabbatical opportunities, paid holidays, quarterly Company "Recharge" Days, and a holiday closure in December
• Ongoing learning and development opportunities to help you grow your skills and career
• A commitment to transparent DEIB practices and building a workplace where everyone can thrive

A Few Things to Know

All candidates who receive an offer will be required to successfully complete a background check.

Want to get to know us a little better? Check out Life at Code3 to learn more about our people, culture, and what it's like to be a Coder.
Our Interview Process

During this first call, we'll get to know you, learn more about your experience, and talk about what you're looking for in your next opportunity. We'll also explore alignment with our company and values, and depending on the role, we may ask a few technical or role-specific questions. From there, the process can look a little different depending on the role. You can expect to meet several members of the team and, for some positions, complete a skills assessment such as a Take-Home Assignment or Live Exercise. We'll make sure you know what to expect every step of the way. Your Talent Acquisition partner will walk you through the full process during your initial conversation.