Gusto

Senior Strategist

Gusto • $90K — $120K *
Atlanta, GA 30349In-Person
Business Services
5 - 7 years of experience
Reposted Today
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Job Overview by Ladders

Qualifications

  • Bachelor's degree in Marketing, Business Administration, Communications, or a related field; advanced degree preferred.
  • 5+ years of experience in strategic planning, digital marketing, or a related field.
  • Proven ability to develop and execute successful digital marketing strategies.
  • Familiarity with digital marketing channels: social media, content marketing, SEO, PPC, and email marketing.
  • Strong analytical and problem-solving skills to translate data into actionable insights.
  • Exceptional communication and presentation skills, able to clearly articulate complex ideas.
  • Strong interpersonal skills for building and maintaining client relationships.
  • High level of business acumen with a deep understanding of market dynamics and consumer behavior.

Responsibilities

  • Lead development of innovative marketing strategies aligned with client goals.
  • Conduct comprehensive market research to uncover consumer insights and trends.
  • Collaborate with clients and teams to turn challenges into strategic recommendations.
  • Develop detailed campaign briefs outlining objectives, target audiences, and KPIs.
  • Work with creative and analytics teams to ensure effective strategy implementation.
  • Monitor campaign performance and make data-driven adjustments to optimize results.
  • Serve as a strategic partner, providing clients with insights and guidance on marketing initiatives.

Benefits

  • Collaborative work environment supporting innovation and creativity.
  • Opportunities for professional development and mentorship.
  • Access to diverse projects across various industries.
  • Joining a reputable agency recognized for high-performance marketing.
  • Being part of a member agency of Worldwide Partners, Inc. and 4A's.
Full Job Description
The Senior Strategist is responsible for leading the creation and execution of strategic marketing plans that align with client objectives and market trends. This role involves conducting in-depth research, developing insights, and collaborating with cross-functional teams to craft strategies that drive business growth. The ideal candidate will have a strong background in digital marketing, excellent analytical skills, and the ability to translate data into actionable strategies.

Description

RESPONSIBILITIES:

Strategic Planning & Development:
  • Lead the development of innovative marketing strategies that align with client business goals and objectives.
  • Conduct comprehensive market research to uncover consumer insights, market trends, and competitive dynamics.
  • Collaborate with clients and internal teams to identify key challenges and opportunities, translating these into strategic recommendations.

Campaign Strategy & Execution:
  • Develop detailed campaign briefs that clearly outline objectives, target audiences, messaging, and key performance indicators (KPIs).
  • Work closely with creative, media, and analytics teams to ensure strategies are effectively implemented across all channels.
  • Monitor campaign performance, making data-driven adjustments to optimize results and achieve client KPIs.

Consumer Insights & Research:
  • Conduct qualitative and quantitative research to gain deep insights into consumer behavior, preferences, and motivations.
  • Analyze data from various sources to inform strategic decisions and enhance campaign effectiveness.
  • Stay up-to-date on industry trends and emerging technologies to ensure strategies remain relevant and competitive.

Client Relationship Management:
  • Serve as a strategic partner to clients, providing insights, recommendations, and guidance on marketing initiatives.
  • Present strategic plans and performance results to clients, clearly articulating the rationale behind recommendations.
  • Build and maintain strong client relationships, ensuring satisfaction with the agency's strategic services.

Brand Strategy & Positioning:
  • Lead the development of brand positioning and messaging strategies that differentiate clients in the marketplace.
  • Ensure consistency in brand messaging across all touchpoints, from digital channels to offline experiences.
  • Provide strategic direction on content creation, ensuring it aligns with brand values and objectives.

Collaboration & Cross-Functional Leadership:
  • Work closely with other departments, including creative, media, and technology teams, to ensure the integration and alignment of strategies.
  • Facilitate collaboration between teams to develop cohesive and impactful campaigns that meet client objectives.
  • Represent the strategy team in internal meetings, providing updates on strategic initiatives and performance.

Performance Analysis & Reporting:
  • Establish metrics and KPIs to measure the effectiveness of strategies and campaigns.
  • Analyze campaign performance data, providing insights and recommendations for continuous improvement.
  • Report on the impact of strategic initiatives to senior leadership and key stakeholders.

Mentorship & Development:
  • Provide mentorship and guidance to junior strategists and other team members, helping them develop their strategic thinking and skills.
  • Foster a collaborative and innovative team environment, encouraging the exploration of new ideas and approaches to digital marketing.
  • Contribute to the professional development of the strategy team through knowledge sharing and training initiatives.


QUALIFICATIONS:
  • You have a Bachelor's degree in Marketing, Business Administration, Communications, or a related field; advanced degree preferred.
  • You have 5+ years of experience in strategic planning, digital marketing, or a related field.
  • You are able to develop and execute successful digital marketing strategies.
  • You understand digital marketing channels, including social media, content marketing, SEO, PPC, and email marketing.
  • You have excellent analytical and problem-solving skills, with the ability to translate data into actionable insights.
  • You have exceptional communication and presentation skills, with the ability to articulate complex ideas clearly and persuasively.
  • You have strong interpersonal skills, with the ability to build and maintain client relationships.
  • You have a high level of business acumen, with a deep understanding of market dynamics and consumer behavior.

About Gusto

Gusto is a cloud-based human resources software platform that provides payroll, benefits, and HR management services to small businesses. The company was founded in 2011 and is headquartered in San Francisco, California. Gusto's platform automates many of the administrative tasks associated with HR, such as payroll processing, tax filings, and benefits administration. The company also offers a range of HR services, including compliance support, employee onboarding, and time tracking. Gusto is committed to helping small businesses succeed by providing them with the tools and resources they need to manage their HR operations more efficiently.
Learn more about Gusto
Size
1,000 employees
Industry
Business Services
Founded
2012
* Ladders Estimates

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