Barkley

Senior Strategist

Barkley • $95K — $115K *
Chicago, IL 60629In-Person
Business Services
Less than 5 years of experience
Today
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Job Overview by Ladders

Qualifications

  • Samples showcasing inspired thinking are essential.
  • High-level writing and presentation skills are required.
  • Deep experience in insight and research practices is necessary.
  • Excellent reasoning abilities to define problems and draw conclusions are crucial.
  • 4+ years in a strategy-related field is preferred.

Responsibilities

  • Brief and collaborate with teams throughout entire projects without hand-offs.
  • Present daily strategy work to clients while building key relationships.
  • Co-author actionable strategic documents with the Director.
  • Stay informed about the client's business issues and identify opportunities proactively.
  • Develop innovative primary research methodologies alongside intelligence teams.
  • Co-lead primary research activities including interviews and surveys.
  • Work collaboratively to bring strategic initiatives to life with design and creative teams.
  • Partner with creatives and media for ideation and execution of strategies.
  • Master the integration of strategic concepts into idea presentations.
  • Moderate workshops for various projects effectively.
  • Manage multiple projects simultaneously.
  • Act as the daily voice in new business pitches.
  • Specialize in one or two strategy domains (e.g., communications planning, brand architecture).
  • Draft case studies in collaboration with creative partners.
  • Contribute insights to the Barkley Modern Consumer initiative.
Full Job Description
The Senior Strategist is the daily voice and frontline, presenting day-to-day deliverables to the client and agency teams.
You forge strong internal and external partners and lead projects start to finish. You're responsible for mentoring. You grow your generalist and specialist muscles. You build your book of examples across categories.
The Senior Strategist position must exhibit a distinct "Voice" or brand of strategy, practicing art and science daily and delivering rigorous, collaborative, action-rich work.
You lead multiple day-to-day accounts and start to take lead on projects. You take initial drafts of the strategist and level them up in quality - both rigor and narrative. You must demonstrate strong autonomy and start to flex your generalist muscle across departments.
You must start to give ideas on how to improve agency process, you must know the industry, and be on the pulse of culture.

Responsibilities:
  • Briefing and collaborating with teams throughout entire projects (no hand-offs)
  • Presenting the majority of daily strategy work to clients and building key relationships.
  • Co-author of highly actionable strategic artifacts with Director (Exp maps, Brand Maps)
  • Know the client's key business issues at all times and proactive spotting of opportunities
  • Developing inventive and right primary research methodologies with Intelligence
  • Co-Leading primary research with intelligence- IDIs, focus groups, intercepts, survey design
  • Collaborating with teams to bring strategy to life (Design, Barkley Films)
  • Partnering with creatives & media in idea development and execution
  • Mastering the art and science of the strategic setup to idea presentations
  • Moderating workshops on projects
  • Touching multiple projects at once
  • New business daily voice on pitches
  • Development of 1-2 strategy specialty (comms planning, brand architecture, content, exp))
  • Draft all case studies with creative partners
  • Contribute to Barkley Modern Consumer work


Qualifications:
  • Must have samples with inspired thinking.
  • Exhibit high-level writing and presentation skills.
  • Must demonstrate deep experience in insight and research practices.
  • Excellent reasoning ability: Ability to define problems, collect information, establish facts, draw valid conclusions, and make creative leaps.
  • 4+ years of direct experience in the strategy field preferred

About Barkley

Barkley is an independent advertising agency based in Kansas City, Missouri. The company was founded in 1964 by Bill Fromm and has since grown to become one of the largest independent agencies in the United States. Barkley provides a range of services including advertising, brand strategy, digital marketing, social media, and public relations. The company has worked with a number of high-profile clients including Dairy Queen, Hershey's, and Sonic Drive-In.
Learn more about Barkley
Size
501 employees
Industry
Media
* Ladders Estimates

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