The Role in Brief:Senior Strategic Leader, Adult Learner RecruitmentThe Senior Strategic Leader operates as the primary point of contact and leader of EAB Adult Learner Recruitment (ALR) partner (client) relationships. This role will work directly with assigned institutional partners - as their most critical EAB point of contact - to oversee all components of partners' enrollment marketing partnership with EAB. The Senior Strategic Leader is critical to ensuring the achievement of business objectives as well as the long-term growth and success of the business by providing outstanding service, developing and executing on holistic strategies customized to our partners, and driving strong campaign results.
This role may be based in Richmond, VA, Washington, DC, Bloomington, MN, or may be based remotely within the continental United States.
Primary Responsibilities:Relationship Management
- Establish and maintain strong, consultative, and strategic relationships and trust with enrollment leaders and senior administrators on campus
- Lead regular virtual and in-person meetings with partners to guide long-term partnership success and growth
- Collaborate and listen cross-functionally, internally and externally, to provide a high-impact results-oriented partnership
- Proactively manage renewals by demonstrating ROI and aligning products, price, and strategy to institutional goals
- Meet overall renewal rate targets in support of larger business objectives
Campaign Strategy and Oversight
- Develop a deep understanding of each partner's objectives and challenges, building a customized and highly synergistic partnership
- Advise partners on product optimization, strategic targeting, and creative execution
- Ensure internal teams' awareness of partner goals and preferences
- Systematically measure campaigns to identify opportunities and demonstrate effectiveness
- Leverage analytics, reporting platforms, market research, and other resources to educate partner on campaign performance, market, and tools available to drive strategy.
Team Leadership
- Mentor and develop account managers assigned to core team to foster strong communication and partner relationship management
- Serve as a dynamic liaison between campus partners and in-house resources
- Connect institutional goals and mission back to EAB's mission and aspiration
Basic Qualifications:- Bachelor's degree
- 5 - 7+ years' experience in consultative, strategic, leadership positions managing relationships with key decision makers
- Previous experience working in a leadership role in higher education enrollment strategy, or relevant marketing and partner management experience
- Experience leading, coaching, and mentoring high-performing teams
- History of successfully working cross-functionally to achieve results
- Experience aligning strategic insights and solutions to stakeholder goals
- Proven relationship building and collaboration/teamwork orientation
- Demonstrated ability to influence key decision makers and diverse audiences through innovative strategies that achieve desired outcomes and build consensus in complex environments
- Ability to approach situations in an entrepreneurial way and find opportunity for improvement/change
- Ability to work independently and in a team environment and to plan, organize, set, and achieve priorities
- Proficient with PC, Internet, and Microsoft Office products
- Willingness to travel up to 40 - 50%
- Valid driver's license
Ideal Qualifications:- Graduate degree
- Strongly preferred higher education experience in graduate, professional, or online program development, and/or in the adult learner market broadly
- EAB institutional knowledge and experience
- Experience with direct marketing and multi channel marketing principles
- Demonstrated expertise in using data to drive decision making
- Commitment to embracing a continual learning environment and contributing to a dynamic and welcoming culture of fairness, authenticity, and belonging in support of EAB's mission, values, and aspiration
If you've reached this section of the job description and are unsure of whether to apply, please do! At EAB, we welcome new perspectives and learn from each other's unique experiences. We would encourage you to submit an application if this is a role you would be passionate about doing every day.
Compensation:The anticipated starting salary (base) range for this role is $90,000 - $118,000 per year. Actual salary varies due to factors that may include but not be limited to relevant experience, skills, and location. At EAB, it is not typical for an individual to be hired at or near the top of the starting salary range for their role.
This hire will additionally be eligible for discretionary bonus or incentive compensation. Variable compensation may depend on various factors, such as individual and organizational performance.
Benefits:Consistent with our belief that our employees are our most valuable resource, EAB offers a competitive and inclusive benefits package. Our benefits currently include:
- Medical, dental, and vision insurance plans; dependents and domestic partners eligible
- 20+ days of PTO annually, in addition to paid firm and floating holidays
- Daytime leave policy for community service and flextime for fitness activities (up to 10 hours per month each)
- 401(k) retirement savings plan with annual discretionary company matching contribution
- Health savings account, healthcare and dependent care flexible spending account, and pre-tax commuter plans
- Employee assistance program with counseling services and resources available to all employees and immediate family
- Wellness programs including gym discounts, incentives to promote healthy living, and family access to the leading app for sleep, meditation, and relaxation
- Fertility treatment coverage and adoption or surrogacy assistance
- Paid parental leave with phase back to work program for birthing and non-birthing parents
- Access to milk shipping service to support nursing employees during business travel
- Discounted pet health insurance coverage for dog and cat family members
- Company-provided life, AD&D, and disability insurance
- Financial wellness resources and membership in a robust employee discount program
- Access to employee resource groups, merit-based advancement, and dynamic professional growth opportunities
Benefits kick in day one; learn more at eab.com/careers/benefits.
This opening is not eligible for visa sponsorship at this time; EAB will thus consider candidates who possess U.S. work authorization that does not require employment-based visa sponsorship now or in the future.
