Senior Staff Technical Go-to-Market (GTM) Product Marketing Manager, Portfolio and Expansion

Product Marketing and Enablement connects 1Password's product strategy to the customer conversations that drive growth. In this Senior Staff individual contributor role, you'll own the product-to-field motion for Unified Access, Software as a Service (SaaS) Manager, and multi-product expansion, helping Account Executives (AEs), Sales Engineers (SEs), and Customer Success Managers (CSMs) connect the needs of Information Technology (IT), security, finance, and executive buyers to the right solutions. Through clear cross-product storytelling, sales guidance, and close partnership with Product and Sales, you'll help 1Password advance its mission to unleash employee productivity without compromising security. Reporting to the Director, Product Marketing and Enablement, this role is remote across the United States and Canada. How we're using AI today Our Engineering, Product, and Design teams are thoughtfully integrating AI across the full software and product development lifecycle to move faster without sacrificing quality or security. In practice, that looks like engineers using AI-assisted coding tools to accelerate reviews and catch bugs earlier, product managers synthesizing user research at scale, and designers rapidly prototyping and iterating with AI-generated mockups. We approach AI the same way we approach security: with clear principles, human accountability at every consequential decision point, and rigorous evaluation before anything ships to customers. This is a remote opportunity within Canada and the US. What we're looking for: • A track record of bringing complex technical Business-to-Business (B2B) products, new use cases, or emerging categories to market, with the ability to build product motions spanning discovery, evaluation, technical validation, purchase, adoption, and expansion. • Familiarity with sales-led enterprise organizations, including complex buying cycles, Account Executives (AEs), Sales Engineers (SEs), technical buyers, and multi-threaded customer opportunities. • Cross-functional leadership across Product, Engineering, Product Marketing, Sales, and Go-to-Market (GTM) Enablement, with credibility among Information Technology (IT), security, finance, and executive audiences. • Deep fluency in multi-product enterprise software, Software as a Service (SaaS) management, or platform narratives, along with working knowledge of enterprise IT, cross-sell motions, and value-based selling. • The ability to translate technical product behavior into clear enablement content that addresses customer problems, key use cases, and business value; collaborate effectively with Product and Engineering subject-matter experts; and earn the trust of SEs and technical buyers. • Strategic leadership with limited supervision, including shaping portfolio priorities, readiness roadmaps, operating practices, and measurement approaches; influencing senior leaders without formal authority; and making thoughtful trade-offs in ambiguous environments. • Strong written and verbal communication across technical, commercial, and executive audiences, including the ability to explain complex products in plain English, develop compelling narratives, maintain a clear point of view, and update recommendations when the evidence changes. You also use artificial intelligence (AI) thoughtfully to accelerate research, analysis, and content development while retaining ownership of strategy, judgment, and quality. • Exposure to launching products, categories, or sales motions in SaaS management, enterprise platforms, cross-sell, or related markets; working with cross-functional buying groups and multi-threaded enterprise deals; using field data, call insights, win-loss feedback, or seller research to prioritize execution; or holding security certifications or equivalent technical training. What you can expect: • Own the product enablement plan for Unified Access, SaaS Manager, and multi-product expansion, prioritizing readiness work based on business impact, customer needs, launches, and field evidence. • Own the Unified Access field narrative, master deck, pitch decks, talk tracks, qualification questions, discovery guidance, and product training that help sellers tell one connected story. • Adapt the Unified Access and SaaS Manager stories for IT, security, finance, and executive buyers, translating product capabilities into clear customer and business value. • Define how the products fit into cross-sell, upmarket, and multi-product sales plays, including expansion from the Enterprise Password Manager base and strategies for multi-threading opportunities. • Act as an escalation point for strategic opportunities, join live customer conversations, support discovery and demos, and coach sellers through complex technical questions and objections. • Equip CSMs with the stories and guidance they need to drive cross-sell, adoption, and expansion across the portfolio. • Partner with Technical Marketing and Demo Engineering to map demos to sales plays, then use field feedback, win-loss analysis, and customer insights to improve product decisions, messaging, launches, and enablement. USA-based roles only: The annual base salary for this role is between $180,000 USD and $261,000 USD, plus immediate participation in 1Password's benefits program (health, dental, 401k and many others), utilization of our generous paid time off, an equity grant and, where applicable, participation in our incentive programs. Canada-based roles only: The annual base salary for this role is between $152,000 CAD and $220,000 CAD, plus immediate participation in 1Password's generous benefits program (health, dental, RRSP and many others), utilization of our generous paid time off, an equity grant and, where applicable, participation in our incentive programs. At 1Password, we approach each individual's compensation with a promise of fair market value and internal equity commensurate with experience and specific skill set. This posting is for an existing vacancy. What we offer We believe in working hard, and rewarding that hard work through our benefits. While not an exhaustive list, here is a glance at what we currently offer: Health and wellbeing Maternity and parental leave top-up programs Competitive health benefits Generous PTO policy Growth and future RSU program for most employees Retirement matching program Free 1Password account Community Paid volunteer days Peer-to-peer recognition through Bonusly Remote-first work environment *Some roles in our GTM team are currently being hired for in-person hybrid work in Toronto and Austin. These roles will specify on the posting.