Full Job Description
At 1Password, our purpose is to build a safe, simpler digital future for everyone. As a Senior Staff Performance Marketing Manager, you'll lead multi-channel paid Business-to-Business (B2B) strategy that supports our sales-led growth motion, helping reach enterprise and mid-market audiences and turn marketing investment into qualified pipeline and revenue. Reporting to the Director of Performance Marketing, this role is open to candidates based in the United States or Canada.
How we're using AI today
On the Marketing team, we're growing our AI capability together and redesigning how work gets done. We've built agents to improve workflows focused on competitive intelligence, content creation, and campaign planning, helping us stay sharp, reduce context-switching, and surface the right information at the right time. AI helps us coordinate, execute, and uncover insights faster so we can spend more time on what's most important: performance, judgement, and driving the future of 1Password.
This is a remote opportunity within Canada and the US.
What we're looking for:
• 8+ years of experience in performance marketing, demand generation, or growth marketing.
• Hands-on experience managing paid channels such as affiliates, paid social, display, native, programmatic, direct buys, or emerging channels.
• Experience supporting a sales-led growth motion and connecting marketing activity to Marketing Qualified Leads (MQLs), Sales Qualified Leads (SQLs), pipeline, and revenue.
• A track record of driving measurable pipeline and revenue impact through paid B2B programs.
• Strong analytical skills and the ability to make thoughtful decisions using incomplete or imperfect data.
• Experience partnering with campaign, analytics, marketing operations, or other cross-functional teams to improve performance.
• Experience marketing complex technical products to audiences such as developers, information technology (IT) professionals, or other technical decision-makers. Experience in cybersecurity or familiarity with artificial intelligence (AI) tools and automated workflows is also a plus.
What you can expect:
• Own the B2B performance marketing and demand generation strategy for a sales-led growth motion, aligning paid programs with pipeline and revenue objectives.
• Develop annual and quarterly roadmaps informed by business goals, audience insights, performance trends, and experimentation results.
• Manage paid channels and platforms end to end, from strategy and execution through optimization, reporting, and continuous improvement.
• Evaluate Return on Investment (ROI), marginal returns, and channel performance to guide budget shifts, scaling decisions, and investment strategy.
• Monitor leading indicators such as leads, MQLs, conversion rates, and Cost per Lead (CPL), as well as downstream pipeline, opportunity volume, and revenue influence.
• Design, execute, and analyze experiments across audiences, channels, creative, offers, and funnel stages, translating results into scaled programs and clear recommendations.
• Partner with Global Campaigns, Analytics, Marketing Operations, and external vendors to improve lead quality, strengthen campaign performance, and share actionable insights.
USA-based roles only: The annual base salary for this role is between $157,000 USD and $228,000 USD, plus immediate participation in 1Password's benefits program (health, dental, 401k and many others), utilization of our generous paid time off, an equity grant and, where applicable, participation in our incentive programs.
Canada-based roles only: The annual base salary for this role is between $133,000 CAD and $193,000 CAD, plus immediate participation in 1Password's generous benefits program (health, dental, RRSP and many others), utilization of our generous paid time off, an equity grant and, where applicable, participation in our incentive programs.
At 1Password, we approach each individual's compensation with a promise of fair market value and internal equity commensurate with experience and specific skill set.
This posting is for an existing vacancy.
Our culture
At 1Password, we prioritize collaboration, clear and transparent communication, receptiveness to feedback, and alignment with our core values: keep it simple, lead with honesty, and put people first.
You'll be part of a team that challenges the status quo, and is excited to experiment and iterate in search of the best solution. That said, 1Password is not for everyone. Our work is demanding, we strive for excellence, and the pace is fast. We need people who are keen to take on challenging problems, who seek feedback to grow, and who are driven to make an impact. If you're looking for a place where you can settle into a comfortable routine, this might not be the right fit for you. We're looking for individuals who are proven experts in their fields, as well as those who are highly adaptable, can thrive in ambiguity and through change, are curious, and above all deliver results.
How we work with AI
We are committed to leveraging cutting-edge technology-including AI-to achieve our mission. We also understand that thinking critically about AI in its current forms will help us create better solutions for our customers and ourselves with its future forms, which will help us continue to close the gap between security and privacy and achieve our mission. We want team members at all levels to take the approach of actively learning AI best practices, identifying opportunities to apply AI in meaningful ways, and driving innovative solutions in their daily work. Embracing the future of AI isn't just encouraged-it's an essential part of how we will be successful at 1Password.
This approach extends to our hiring process-candidates are welcome to use AI tools responsibly and thoughtfully during the application process. To us, this means we do ask that you join live interviews without using AI tools so we can get to know how you communicate, solve problems, and collaborate with others.
Our approach to remote work
We believe in the power of remote work, but recognize that in-person connection is important to help us achieve our mission. While we are a remote-first company, travel for in-person engagement is a part of almost all roles, and we require our employees to be ready and willing to take part. Frequency will depend on role and responsibilities, and may include, but is not limited to: annual department-wide offsites, team meetings, and customer/industry events.
What we offer
We believe in working hard, and rewarding that hard work through our benefits. While not an exhaustive list, here is a glance at what we currently offer:
Health and wellbeing
Maternity and parental leave top-up programs
Competitive health benefits
Generous PTO policy
Growth and future
RSU program for most employees
Retirement matching program
Free 1Password account
Community
Paid volunteer days
Peer-to-peer recognition through Bonusly
Remote-first work environment
*Some roles in our GTM team are currently being hired for in-person hybrid work in Toronto and Austin. These roles will specify on the posting.
