About the role:
Known's Media Science team uses advanced analytics, machine learning, statistics, and algorithms to plan and optimize advertising dollars. We partner with our clients to translate their business goals into meaningful metrics, and buy media across all channels to drive those target outcomes.
We are looking for a Senior Specialist, Media Strategy to join the team and work alongside data analysts, buyer scientists and channel activation teams.
WHAT YOU'LL DO- Media Strategy
- Support the development of cross-channel strategy & planning for media accounts both externally and internally
- Develop a deep understanding of clients' business goals, marketing objectives and competitive constraints for the purpose of creating agency media planning outputs
- Collaborate with data science and channel leads who are responsible for driving campaign performance goals through the application of scientific methods and technology
- Remain fully embedded in all aspects of the campaign including the planning process, through campaign execution and measurement
- Maintain internal and external status documents, and walk teams through weekly status meetings
- Ability to analyze the media landscape, such as competitive insights, audience definitions, and media consumption behaviors that lead into media plan implications
- Client Relations
- Support assigned aspects of client relationships
- Account Management
- Foster collaboration between teams; work with partner creative agencies (where applicable) to integrate messaging & creative campaigns into overall media campaigns
- Support cross-channel budget management working with client and internal stakeholders
- Assist in the development and management of timelines to ensure deliverables are executed in a timely manner
- Steward planning budgets and media activity across multiple campaigns
- Assist with creative naming, trafficking, and creative handoff
- Campaign Execution
- Coordinate with buyer scientist and channel teams to map strategy with activation
- Track measurement plan
WHO YOU ARE AND WHAT YOU HAVE- 2-4 years of media planning experience; agency experience preferred
- Broad knowledge of the overall media landscape, consumer behavior and media consumption with the ability to pull competitive reporting and target insights using media research/reporting resources
- Cross-channel understanding of the media plan ecosystem and lifecycle from strategy to reporting
- Curious mindset with strong critical thinking skills needed to solve diverse business challenges
- Experience working with clients, vendors or suppliers with the ability to develop trusted relationships
- Superb communication and developing presentation skills
- Ability to work collaboratively in a cross-functional environment (internally & externally)
- Desire to be a hands-on multi-tasker that thrives in a fast-paced environment
- A data-driven approach, leveraging insights to develop strategy and define measurement
- Strong proficiency in Google Suite with keen attention to detail
- Experience using Mediaocean, Lumina, and Prisma
- Basic understanding of media activation platforms such as Google Ads, Meta Ads, The Trade Desk, etc.
SOME OF OUR PERKS- Unlimited paid time off
- 401k with company matching and no vesting period
- Annual bonuses
- Generous medical plan
- Paid parental leave
The base salary for this position is $80K - $90K.This range is posted in compliance with state and municipal Pay Transparency laws. In addition to base compensation, this role is eligible to receive additional Known benefits.#LI-RR1
