OverviewLutron has an immediate opening for a
Senior Social Media Strategist to join our Communications team at our Conshohocken office. This is a high-impact, highly visible role driving how Lutron shows up across social. You would be responsible for setting the strategy, shaping the content, and driving social for our campaigns and our brand overall.
You'll be the person who connects the dots: working across our business units and marketing teams to build one robust, cohesive social strategy that supports our marketing goals, builds the brand, and expands the category. That strategy spans organic, influencer, and paid/boosting, and you'll ensure content is built not just to engage in-feed, but to be found, shared, amplified, and measured across the broader digital ecosystem.
This role sits within the communication team; this team is responsible for creative development and execution to develop compelling and on-brand marketing materials.
Responsibilities - Develop an integrated social strategy across business units - partnering closely with business marketing teams to translate their broader insight led strategies into a clear social plans while also supporting corporate initiatives and brand level stories that extend beyond business unit priorities. This includes aligning organic, influencer/creator, and paid efforts to support campaigns, storytelling, and business objectives from awareness through conversion, and driving social for both individual campaigns and the brand overall.
- Establish and scale Lutron's social media practice from the ground up - defining the playbooks, workflows, and standards that allow social to operate as a true center of excellence across the company. Serve as the connective tissue across business units - partnering with teams company-wide to align social efforts, drive social for individual campaigns, and elevate the brand's overall social presence.
- Define KPIs tied to business outcomes (qualified reach, engaged view rate, shares/saves, CTR to site) and turn performance data into actionable insights through the creation of a dashboard - using Sprout Social or equivalent to manage publishing, listening, engagement, and reporting across channels.
- Connect social strategy to modern discovery behavior - organic search, SEO/AIO, social search, and AI/agentic search.
- Lead community management and influential voice engagement monitor conversations, respond to comments, identify risks, and surface rapid-response and campaign-planning opportunities while proactively recognizing and engaging internal brand ambassadors, third-party partners, creators, and influencers who can help strengthen and extend the brand
- Own the social content calendar and oversee content development for paid and organic campaigns - including product launches, influencer collaborations, and brand moments - in partnership with marketing teams across domestic and international audiences.
- Manage agency and vendor relationships while leveling up social capability company-wide - setting clear briefs and holding partners accountable to quality and outcomes, and partnering with business units and their agencies to elevate their social know-how through trainings, brainstorms, and content reviews.
Qualifications- Bachelors degree in Marketing, Communications or related field required
- If less than 10 years work experience, minimum cumulative 3.00 GPA required
- 15+ years of social strategy, comms strategy and/or content strategy experience, ideally in a corporate in-house creative agency, marketing agency, or social agency preferred
- Deep knowledge of major social platforms, platform best practices, and social publishing/listening/analytics tools, including Sprout Social or comparable platforms required
- Proven success working across teams, defining social media strategies, leading content calendars that includes experience managing external agencies or vendors required
