RESPONSIBILITIES - Manage insurance verticals social media profiles and maintain a consistent, active brand presence across all relevant platforms.
- Develop and manage a content calendar that supports ongoing brand awareness as well as special campaigns, promotions, and giveaways.
- Create original social media content and coordinate with internal team members or external partners when additional creative support is needed.
- Write engaging, brand-aligned captions and social copy.
- Monitor comments, messages, mentions, and conversations, responding professionally and promptly while maintaining the brand's voice.
- Research emerging trends, platform updates, audience interests, and competitor activity to identify timely content opportunities.
- Recommend new content concepts and engagement strategies designed to increase reach, followers, and meaningful audience interaction.
- Publish and optimize content across platforms such as Instagram, Facebook, TikTok, YouTube, and other relevant channels.
- Track key performance metrics, including reach, engagement, follower growth, impressions, and content performance.
- Prepare regular performance updates and use insights to improve future content and social media strategy.
- Help protect and strengthen the brand's online reputation by identifying and escalating sensitive comments or issues when appropriate.
REQUIRED KNOWLEDGE & SKILL- 5+ years of professional experience managing social media accounts for a brand, company, or agency.
- 4+ years of experience growing social media reach, engagement, or followers through organic content.
- Proven understanding of major social platforms, current content formats, audience behavior, and platform best practices.
- Excellent written communication, copywriting, and community-management skills.
- Ability to identify relevant trends and adapt them appropriately to a brand's voice and audience.
- Experience developing content calendars and managing multiple priorities, campaigns, and deadlines.
- Working knowledge of social media analytics and the ability to translate performance data into actionable recommendations.
- Strong attention to detail, sound judgment, and the ability to communicate professionally with an online audience.
- Portfolio or examples of social media accounts and content previously managed.
- Experience creating short-form video content for platforms such as TikTok, Instagram Reels, or YouTube Shorts.
- Photography, video-editing, or graphic-design skills.
- Experience with social media scheduling, listening, and reporting tools.
- Experience with automotive, consumer, giveaway, promotional, or performance-marketing brands.
- Experience collaborating with creative teams, content creators, or influencers.
Our company offers great benefits: full healthcare package (medical, dental, vision, life), 401k with a company match, catered lunch, coffee, tea and snacks, paid parking, competitive pay, and much more! Anyone who joins our team will have great potential for career and personal growth.
