We are seeking a Sr. Social Media Manager to lead platform-native storytelling and drive audience growth and engagement across YouTube, TikTok, Meta, Reddit, and emerging platforms. In this role, you'll architect SER's vision for high-impact social experiences that build sustainable audiences, drive channel discovery, fuel authentic engagement, and directly support Amazon's perception work.
This is a strategic role operating at the intersection of content strategy, creator ecosystems, audience psychology, and business impact. You'll own the social strategy that amplifies SER's core programs, working across internal teams, external creators, agencies, and platforms to maximize reach and perception lift among sellers and the audiences who shape public opinion about Amazon's impact on small business.
Key job responsibilities
STRATEGY & VISION
• Develop and own SER's comprehensive social strategy with a clear mandate: grow new audiences, deliver standout engagement, and drive perception lift among audiences on YouTube, TikTok, Meta, Reddit, and emerging platforms.
• Define what SER's "voice" is across platforms-ensuring content feel cohesive while respecting platform-native norms and audience expectations.
• Map editorial calendars across multiple channels and initiatives, balancing evergreen programming (serialized shows, recurring formats) with timely, culturally relevant content drops that capture attention and perform on algorithms.
• Build a repeatable content framework that reduces friction and maintains consistency-templates for copy, shorts, thumbnail design, title framing, CTAs, and posting cadences that work across platforms without feeling formulaic.
PERFORMANCE & ANALYTICS
• Establish and monitor KPIs aligned to business objectives: subscriber growth, watch time, view duration, CTR, engagement rate, retention curves, and perception lift where applicable. Define benchmarks and weekly/monthly reporting cadence.
• Analyze performance and platform trends deeply and frequently to optimize future content. Move beyond vanity metrics-identify which content drives identity alignment, what drives retention vs. abandonment, and what leads to cross-promotion and algorithm amplification.
• Conduct format experiments systematically (e.g., longer episodes, interactive segments, shorts) with clear success metrics and decision criteria for scaling or sunsetting.
• Report on how social efforts ladder into SER's broader perception goals.
CULTURE & MINDSET
• Stay obsessed with what actually performs on social platforms. You read platform release notes, study competitor strategies, and build a mental model of algorithm incentives that informs every content decision.
• Bring creative confidence balanced with data discipline. You can argue for a format experiment based on platform trends, then course-correct quickly if the data doesn't support it.
• Operate with strategic patience. Building sustainable audiences on social takes time. You understand the difference between viral moments and compounding growth, and you're committed to the latter.
• Thrive in ambiguity. SER is a fast-moving org where priorities shift, budgets change, and the landscape evolves. You stay grounded in core objectives while adapting your tactics.
• Lead up and across. You are able to articulate SER's social strategy to executives, collaborate effectively with creators and agencies, and inspire internal teams around the vision.
BASIC QUALIFICATIONS
- 8+ years of driving compelling creative strategy and execution at an agency or in-house creative team experience
- Bachelor's degree
PREFERRED QUALIFICATIONS
- AI-competent, integrating AI into workflows for enhanced productivity
- Experience leading creative agencies
- Experience with social media analytics platforms like Sprinklr to translate data into insights.
- Experience identifying opportunities to integrate AI solutions into products and services to drive business value
The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.
USA, CA, San Diego - 141,000.00 - 190,700.00 USD annually
USA, CA, Santa Monica - 141,000.00 - 190,700.00 USD annually
USA, WA, Seattle - 141,000.00 - 190,700.00 USD annually
