Senior Social Marketing Manager (Growth)

Why this role

Evolve is on a mission to make vacation rental easy for everyone, and that starts with the homeowners who trust us with their properties. Most owners first come across us while scrolling, and we want that first impression to be one they remember, not an ad they skip.

As Senior Social Marketing Manager, you'll own Evolve on social, both paid and organic. Meta is the foundation - you'll run it hands-on against a cost per qualified lead and keep it efficient. From there, you'll take us somewhere we haven't been: Reddit, ChatGPT, TikTok, LinkedIn, podcasts and creators. We want someone who follows creative trends closely, tests new ideas quickly, and is honest about which ones worked.

This is a senior individual-contributor role on a small, flat, high-ownership team. You'll lead through ideas and evidence rather than headcount.
The team

Growth owns Evolve's owner-acquisition funnel, from first impression through qualified lead and signup, and all of our marketing. This role owns social and works most closely with our search marketer, our creative designer and our content team. It's a small team by design, which means less process, more surface area, and a direct line from your work to the company's number.

What you'll do

• Paid Social That Performs
• Run Meta yourself - campaign structure, budgets, pacing and creative testing - against monthly qualified-lead and cost-per-qualified-lead goals.
• Treat creative as your main lever: turn a new idea into several ad variants fast, read the results yourself, and scale what works.
• Own the social inputs to the monthly marketing forecast, and re-plan in-month when delivery moves.
• New Channels & Audiences
• Launch Reddit, ChatGPT, TikTok, LinkedIn and podcast advertising from zero, each with a plan up front for what it'll spend, the signal we expect and when we'd stop.
• Find owner audiences we don't reach today, from first-time hosts to people with a second home and a full-time job.
• Build a creator and owner-story program, so real owners and hosts tell our story in their own words.
• Organic Social & Brand
• Own Evolve's organic social channels - what we post, how we sound, and how we show up in the communities where owners talk.
• Spot creative and cultural trends early, and decide quickly which ones are worth acting on for Evolve.
• Bring the idea and the brief to our creative designer and content team, and work with them on making it.
• Measurement
• Show what brand work is doing even when it isn't producing leads that week, using branded search, lift studies and holdouts.
• Report results plainly, including the tests that didn't work and what we learned from them.

What makes you a great fit

• 6+ years in social or performance marketing, with hands-on ownership of paid social campaigns
• You've managed significant paid social spend against a cost-per-lead, CPA or CAC goal, and you work in Meta Ads Manager directly rather than through an agency
• You've built something on social from nothing - an account, a channel, a creator program or a podcast - and can show us how it grew
• Strong creative instincts - you can tell a good hook from a weak one, write a brief a designer or creator can run with, and know what a Reddit or TikTok needs that a LinkedIn post doesn't
• You test ideas quickly and in a structured way, and you drop the ones that don't work without getting attached to them
• You read the data yourself - platform reporting, a product analytics tool, ideally some SQL - and make calls without waiting on an analyst
• AI-native working style - you already use tools like Claude for creative iteration, analysis, and reporting; this is a baseline here, not a differentiator
• Nice to have: TikTok or LinkedIn ads experience, podcast or creator partnerships, a marketplace or two-sided business, or a background in real estate or short-term rentals

Compensation

For this role, compensation is based on a base salary plus a department variable annual bonus. Our base salary range is $150,000-$180,000.

Location

All Evolve team members must live in one of our approved locations by their first day. We can hire from anywhere in the U.S. except D.C. and Hawaii. Some positions may also have restrictions based on compensation in the following states: California, Maryland, New York, Pennsylvania, Rhode Island, and Washington. If you live in Colorado, you can work remotely anywhere in the state, at our downtown Denver office, or a hybrid of both! If you're planning to move soon, please let us know, and we'll be happy to review your application again.

California Applicant Privacy Policy | Evolve

How we reward Evolvers

We're intentional about offering benefits that empower every Evolver to thrive both professionally and personally because they're more than perks-they're investments in our customer-obsessed, high-performing team.

We believe in treating others as they want to be treated, providing benefits that deliver real value, and challenging the status quo to meet the diverse needs of our team. Whether it's helping you take care of your health, plan for the future, or celebrate life's milestones, our offerings are designed to support you every step of the way.

• Financial Wellness: Industry-competitive pay, equity in the company, and a 401(k) with a 4% immediate vesting match.
• Family Support: 16-18 weeks of paid parental leave for birthing parents and 10 weeks for non-birthing parents, plus infertility coverage.
• Health & Wellness: Comprehensive medical, dental, and vision plans, with 100% employer-paid dental and vision for individual coverage, a low-cost medical option, 10 free mental health visits, and pet insurance.
• Time to Recharge: Generous PTO, RTO (for full-time exempt employees), sick leave, holidays, and a personal holiday to celebrate what matters most to you.
• Travel Perks: Annual Evolve travel credit after one year and discounts on stays at all Evolve properties.
• Growth Opportunities: World-class onboarding programs, learning, and development resources to help you grow your impact.
• Connection: Employee Resource Groups celebrating our diverse communities at Evolve.

How we work together

With our core values as our guide, every Evolver helps shape the company we want to work for and the people we want to be. We've cultivated a culture of collaboration, care, and responsibility that we can all be proud of, and we're excited to see what you'll bring as your authentic self.

Still curious about who we are and what we do? Read more about our business and our culture at evolve.com.