Position Title: Senior Salesforce Marketing Cloud Engineer
Department: Application Portfolio Delivery
Location: 6300 Steeles Ave West, Woodbridge
Work Arrangement: On-site
Potential Total Compensation: $130,000-$170,000
Position Summary:407 ETR is seeking an experienced and technically skilled Senior Salesforce Marketing Cloud Engineer to design, develop, integrate, and support scalable solutions within Salesforce Marketing Cloud.
This role will be responsible for building and maintaining personalized customer communications and automated journeys across promotions, loyalty, and other customer engagement initiatives. The incumbent will work closely with Marketing, Product, Data, Architecture, Salesforce, SAP, Digital, and other technology teams to translate business requirements into secure, scalable, and reusable Marketing Cloud solutions.
The successful candidate will have strong hands-on experience with Salesforce Marketing Cloud, including Journey Builder, Automation Studio, Email Studio, Content Builder, Data Extensions, AMPscript, SQL, HTML/CSS, APIs, and system integrations. Experience with Salesforce Loyalty Management and Salesforce platform integrations is an asset.
Duties and Responsibilities:- Design, develop, test, deploy, and support solutions within Salesforce Marketing Cloud.
- Build and maintain complex automated customer journeys using:
- Journey Builder
- Automation Studio
- Email Studio
- Content Builder
- Web Studio/CloudPages
- Data Extensions
- Develop and maintain reusable email templates, content blocks, landing pages, and dynamic customer experiences.
- Develop AMPscript solutions to support dynamic content, personalization, conditional business logic, data retrieval, and customer-specific messaging.
- Write and optimize SQL queries for segmentation, audience creation, campaign processing, reconciliation, and data transformation within Marketing Cloud.
- Develop responsive email and web experiences using HTML and CSS, ensuring compatibility across supported devices and email clients.
- Design and maintain Data Extensions, data relationships, subscriber models, segmentation logic, and data retention strategies.
- Build and support integrations between Salesforce Marketing Cloud and enterprise applications using REST/SOAP APIs, Marketing Cloud Connect, file-based integrations, and other integration patterns, as applicable.
- Support integrations between Marketing Cloud and platforms such as Salesforce Service Cloud, Loyalty Management, customer data platforms, digital channels, and enterprise data sources.
- Develop automated processes for data ingestion, transformation, segmentation, campaign execution, and operational monitoring.
- Troubleshoot Marketing Cloud issues across journeys, automations, triggered communications, data extensions, personalization logic, integrations, and subscriber management.
- Perform technical analysis and root-cause investigation for production incidents and implement sustainable fixes.
- Apply appropriate error handling, monitoring, logging, and validation to Marketing Cloud solutions.
- Participate in solution design and technical reviews to ensure implementations are scalable, maintainable, secure, and aligned with enterprise architecture standards.
- Support unit testing, system integration testing, UAT, production validation, and deployment activities.
- Maintain technical documentation, including solution designs, data mappings, integration specifications, deployment instructions, and operational support documentation.
- Follow established development, source-control, change-management, and release-management practices.
- Identify opportunities to improve platform capabilities through automation, reusable components, technical standards, and platform enhancements.
- Partner with Marketing, Product, Data, Architecture, QA, and Technology teams to translate functional requirements into detailed technical solutions.
- Provide technical expertise and recommendations for the ongoing evolution of Salesforce Marketing Cloud and related customer engagement platforms.
Qualifications:- University degree in Computer Science, Information Technology, Engineering, or a related discipline, or equivalent professional experience.
- 5+ years of hands-on Salesforce Marketing Cloud development experience.
- Strong hands-on expertise with:
- AMPscript
- SQL
- HTML/CSS
- JavaScript
- Data Extensions
- Journey Builder
- Automation Studio
- Email Studio
- Content Builder
- Experience developing personalized and dynamic communications using customer and transactional data.
- Strong understanding of Marketing Cloud data models, Contact Builder, subscriber management, segmentation, and data relationships.
- Experience with REST and SOAP APIs and integrating Marketing Cloud with external applications and enterprise platforms.
- Experience with Marketing Cloud Connect and Salesforce platform integrations is an asset.
- Experience with Salesforce Loyalty Management is an asset.
- Experience developing or supporting CloudPages and triggered/transactional communications is preferred.
- Strong understanding of software development lifecycle practices, including requirements analysis, technical design, development, testing, deployment, and production support.
We are actively seeking to fill this role as it is a current vacancy. 
