Position OverviewThe
Senior Sales Manager plays a key role in driving revenue and market presence for Book Tower. This position is responsible for developing strategic sales initiatives, cultivating high-value client relationships, and securing corporate, group, and event business that aligns with the property's positioning and revenue goals. The ideal candidate is a proactive hospitality sales professional with a strong network, a strategic mindset, and a proven ability to close business in competitive urban markets.
Key ResponsibilitiesRevenue & Business Development- Develop and execute proactive sales strategies to increase occupancy, ADR, and overall hotel revenue.
- Identify and pursue new corporate, group, and event business opportunities.
- Maintain a strong pipeline through active prospecting, networking, and market research.
- Achieve and exceed monthly, quarterly, and annual sales targets.
- Proactively target new market segments and develop strategies to penetrate them.
Client Relationship Management- Build and maintain strong relationships with corporate accounts, travel managers, event planners, and industry partners.
- Conduct regular sales calls, site visits, and client presentations.
- Represent the hotel at industry events, networking opportunities, and trade shows.
- Negotiate contracts and close deals that align with hotel revenue goals.
Strategic Collaboration- Work closely with revenue management, operations, and marketing teams to ensure alignment with sales strategies.
- Participate in weekly revenue meetings and strategic planning sessions to evaluate performance and market opportunities.
- Collaborate with marketing to support promotional campaigns and lead generation initiatives.
Sales Administration & Reporting- Maintain accurate records of sales activities and pipeline in CRM systems.
- Track and report on sales performance, forecasting, and market trends.
- Monitor competitive activity and provide insights that inform sales strategy.
Qualifications- 3-5+ years of hotel sales experience, preferably within luxury, lifestyle, or full-service properties.
- Proven ability to generate new business and exceed revenue targets.
- Strong network within corporate, group, and event planning communities.
- Excellent communication, negotiation, and presentation skills.
- Experience using hotel CRM and sales systems (Delphi, Salesforce, or similar).
- Ability to thrive in a fast-paced, entrepreneurial hospitality environment
Disclaimer: The preceding job description has been designed to indicate the general nature and level of work performed by employees within this job. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees assigned to this job.
