Overview:As a Senior Market Research Manager, you will lead a diverse range of quantitative and qualitative research projects, serving as the primary point of contact, and managing the complete execution of projects that address the major business questions for our Fortune 500 clients across a variety of industries. Responsibilities include executing market research projects, nurturing client relationships, and collaborating with cross-functional teams to integrate market insights into decision-making processes. Additionally, you will oversee junior researchers while ensuring the quality of project deliverables.
The ideal candidate will possess extensive experience in strategic market research (both quantitative and qualitative methodologies) and managing a portfolio of clients, effective organizational skills, the ability to delegate tasks efficiently, a keen attention to detail, and a commitment to delivering accurate and comprehensive market insights. While hands-on project delivery experience is essential, our ideal candidate will also excel in the role of a trusted advisor, contributing to strategic decision-making for our high-profile clients. The role offers a robust career path and a dynamic learning environment where you can enhance and refine your leadership and market research skills.
Location: New York, NY
Work Arrangement: This is an
onsite role requiring five days per week in the office.
Key Responsibilities:Market Research Strategy and Execution- Help translate business inquiries into comprehensive market research plans, utilizing our internal platform to design and program research instruments.
- Design and program research instruments (utilizing multiple methodologies, both qualitative and quantitative within the community) to answer research and business objectives.
- Assure data accuracy and relevance to objectives at every step in the project process to ensure the data is both internally consistent and demonstrates face validity.
- Load, test, and proofread all research surveys and content on staging before posting live to production.
- Learn and become an expert user of the Fuel Cycle Research Engine platform to execute research projects efficiently and effectively.
Team Leadership and Mentorship- Lead and mentor junior market research team members (RM/SRA), ensuring high-quality deliverables and adherence to timelines.
- Participate in training, coaching, performance management, and support to continuously enhance team skills and market research acumen.
Project Coordination and Management- Efficiently manage time to coordinate and execute project components for multiple projects.
- Prioritize tasks, communicate effectively, and remain flexible to meet client needs.
- Assist in project scoping, cost estimations, and client communication in support of Senior Research Leads
- Ensure all project components are executed within scope contract and/or project proposal, and all timelines for met.
- Collaborate with cross-functional teams (community management, programming and data processing teams, Customer Experience) to deliver all project components in a high quality, timely manner.
- Assist with daily moderation of research activities in the communities and extract insights. Oversee data collection and ensure quotas are met and data quality is achieved.
Deliverable Management & Project Satisfaction- Serve as the primary market research point of contact for your assigned clients, facilitating complex conversations and communications related to project design, analysis, and unexpected challenges.
- Ensure client satisfaction by delivering high-quality market insights and managing client expectations.
- Analyze data and develop insightful results or "story" that addresses business objective in a clear and concise, visually appealing format.
- Utilize advanced data analysis techniques to interpret research findings and generate recommendations.
- Prepare and present reports summarizing research findings and recommended actions.
Your Success Metrics:- Quality and Accuracy: Maintain a data accuracy rate of 95% or higher across all research projects.
- Project Efficiency: Complete 90% of projects within the agreed timelines and budget.
- Internal Customer Experience Satisfaction (Receive a rating of 4 or higher on a 5-point scale for 90% or more of your projects)
- Insights and Impact: Generate actionable insights that lead to measurable business impact for clients.
- Team performance: Ensure that SRAs and RMs under your direct management consistently deliver Quality, Accuracy, Efficiency, and Client Satisfaction metrics, demonstrate growth in their role and meet established goals.
Who you'll work with:- Research Excellence and Customer Experience
- Audience Experience
- Programming and data processing partners
Core Skills & Competencies:- Market Research Expertise: Proficiency in designing and executing qualitative and quantitative research methodologies, including surveys, focus groups, interviews, and data analysis.
- Project Management: Experience in managing and overseeing from initiation to completion, end-to-end research projects within scope, time and budget constraints including task delegation, while meeting quality standards and stakeholder expectations.
- Team Leadership: Experience in leading and mentoring a team of market research analysts.
- Budgeting & Cost Management: Ability to create and manage project budgets, including estimating costs, tracking expenses, and optimizing resource allocation to keep projects within budget.
- Client Relations Management: Ability to understand client perspectives, develop and foster effective client relationships, effectively communicate with them, and deliver high quality, value-added thinking to address their needs.
- Analytical Acumen: Proficiency in data analysis, statistical methods, and research techniques.
- Strategic Thinking: Ability to translate business questions into actionable research plans and translate research findings into actionable strategies.
- Communication: Demonstrates effective communication with clients, co-workers managers. Effective presentation and communication skills to communicate project requirements and convey insights effectively.
- Team Collaboration: Capability to work independently and collaborate effectively within a research team and other company functions.
- Problem-Solving: Ability to address challenges and provide innovative solutions during research projects.
- Organizational Skills: Attention to detail and the ability to manage multiple tasks effectively.
What you'll bring:- Bachelor's degree in a related field
- At least 5 years of prior market research experience (preferably with a research vendor company), with a track record of successful research initiatives.
- A minimum of 2 years of staff management experience in market research.
- A minimum of 3 years of client relationship management experience.
- Proficiency in survey design, statistical analysis, and qualitative data interpretation.
- Strategic thinker with a passion for market research.
- Proficiency in market research tools and statistical software (such as SPSS, SAS, Qualtrics, and/or Alchemer).
- Proficiency in Excel, PowerPoint, and Outlook is required.
- Attention to detail and ability to prioritize tasks and contribute to multiple projects simultaneously.
- Ability to work effectively in a fast-paced and dynamic environment.
- Self-motivated, flexible, and organized.
- Capable of working independently and within teams.
- Excellent interpersonal, problem-solving and project management skills.
- Excellent verbal and written communication skills.
Preferred (but not required):- Moderating experience of IDIs or focus groups.
- Ability to stay informed about industry trends, consumer behavior, and emerging technologies to identify growth opportunities.
Benefits & Perks:Fuel Cycle is committed to supporting the well-being, flexibility, and growth of our team. We offer a competitive and inclusive benefits package that includes:
- Comprehensive Health Coverage: Medical, dental, and vision insurance plans
- 401(k) with Company Match: Plan for your future with our retirement savings program
- Equity Purchase Option: Participate in Fuel Cycle's long-term success
- Flexible Work Schedule: Empowering you to balance life and work
- Generous Time Off:
- 15 vacation days and 7 sick days per year
- 12 company holidays
- 4 floating holidays/recharge days to rest or celebrate what matters to you
- Paid Parental Leave: Time to bond with your growing family
- Monthly Internet & Phone Stipend: Support for remote work setup
- Wellness & Lifestyle Perks: Access to tools like Rightway (healthcare navigation), Headspace (mental wellness), and more
- Team Connection Perks:
- Weekly community lunches, refreshments, and snacks at our LA & NY headquarters
- Pet-friendly office environments
Compensation Overview:The expected starting salary range for this position is
$85,000 - $110,000. This range represents the typical starting compensation offered to candidates hired into this role. Final base salary will be determined based on a variety of factors, including location, work experience, skills, knowledge, education, and certifications.
In addition to base salary, this role is eligible for a discretionary bonus with a target of 7% of base salary. Actual bonus amounts, if any, are determined at the company's sole discretion and may vary based on individual performance, company performance, and market conditions. This role may also be eligible for an equity grant or purchase option. These components make up your total compensation package, which will be reviewed in greater detail during your initial recruiter conversation.
