The opportunity:As more health systems turn to Stepful to build their workforce, the story we tell them has to be sharp, consistent, and backed by proof. We're hiring a Senior Product Marketing Manager to own that story from end to end: how we position Stepful to health system and employer partners, the assets our sales team uses to win deals, the customer stories that prove our impact, and the account-based programs that reach our priority accounts.
This is a hands-on, independent role. You'll own the product marketing and B2B content engine day to day, run your own programs without close oversight, and partner on larger go-to-market launches as the function grows.
This hybrid opportunity is based out of our NYC office, reporting into the Director, Enterprise Marketing.
What you'll do:Positioning & GTM Resources- Own and maintain Stepful's B2B positioning and messaging, and update it as our programs, partners, and market evolve
- Build and refresh GTM assets such as pitch decks, one-pagers, battlecards, and email templates, in partnership with our Workforce Solutions team
Content & Customer Proof- Run case study production end to end, from partner interviews and approvals to publishing and distribution
- Own the content calendar and keep a steady cadence of content that supports pipeline goals
- Partner with Client Success to find partner outcomes worth telling, and with Product and Learning to translate program details into buyer-ready language
Demand Gen & ABM- Build and run outbound and ABM sequences in Clay, from account lists and enrichment to personalized multi-touch campaigns, coordinated with sales on target accounts
- Own reporting on campaign and content performance, share results on a regular cadence, and use what you learn to decide what to test next
- Experiment with AI tools to speed up research, content production, and personalization, and document what works for the team
What you'll bring:- 6+ years of B2B marketing experience across product marketing, demand generation, and/or content, including ownership of positioning and messaging
- A track record of building sales enablement assets that sellers actually use, and of partnering closely with a sales team
- Experience producing customer case studies and running a content calendar at a steady cadence
- Hands-on experience running ABM or outbound programs aimed at enterprise buying committees, including building sequences yourself in Clay or a similar tool
- Excellent writing skills: you can make a complex offering clear and compelling for an executive buyer
- Comfort with data: you track funnel and campaign metrics, report on them clearly, and use results to change your approach
- The ability to manage several workstreams at once with little day-to-day direction, and to flag risks and tradeoffs early
Bonus points if:- You've marketed to health systems, hospitals, or HR and workforce leaders
- You've worked in EdTech, workforce development, or healthcare
- You've been the first product marketer at a Series B-D startup
- You have experience with HubSpot or other marketing automation and CRM tools
Interview Process:- Introductory call with Talent Acquisition team member
- Interview with Hiring Manager
- Take-Home Assignment
- Virtual Panel Interview
- On-Site Panel Interview
Benefits and Compensation:- Meaningful Equity Stake
- Subsidized Medical, Dental, and Vision insurance plan options
- 401(k)
- FSA, HSA and commuter benefits
- Learning stipend
- Open vacation policy, including:
- Guidance of 15 days PTO annually
- Stepful closed the last week of December
- 15 work-from-anywhere days
- 10 public holidays observed for 2026
The target base salary range for this opportunity is
$140,000 - $170,000, and is part of a competitive total rewards package including equity and benefits. Individual pay may vary from the target range and is determined by a number of factors including experience, internal pay equity and other relevant business considerations.
