ABOUT THE ROLERetell is hiring a Senior PMM to own how we show up to the market. This role is responsible for identifying breakout opportunities and turning early product momentum into scalable, market-defining growth.
You'll lead positioning, run product launches, build the sales enablement toolkit, and concept brand campaigns that earn real attention. 80% of the role is core PMM. 20% is directing creative campaigns for social.
This is a high-ownership role. You won't just maintain messaging, you'll define it. You report to the CMO and work closely with the founding team.
KEY RESPONSIBILITIES- Own positioning and messaging across all buyer types and verticals
Develop vertical-specific narratives for healthcare, legal, automotive, insurance, utilities, and logistics
Keep competitive differentiation sharp as the Voice AI landscape evolves
- Lead product launches end-to-end
Own strategy, narrative, and cross-functional coordination from brief to announcement
Partner with DevEvangelist on the demo and technical content layer
- Build sales enablement from scratch
Run enablement sessions and keep the team equipped with the latest messaging
- Drive customer and market insights
Run ongoing discovery and translate insights into messaging that converts
Build case studies and proof points across key verticals
- Direct brand and social campaigns (20%)
Concept campaigns and brief the creative team on execution
Plan campaign bursts around launches, events, and AI industry moments
WHAT WE'RE LOOKING FORMust have- 2+ years of product marketing in B2B SaaS, developer tools, or AI infrastructure
- Proven track record of owning launches end-to-end
- Strong messaging instincts: knows what to say and how to brief others to say it
- Experience building sales enablement programs from scratch
- Comfortable with technical products
Nice to have- Experience in AI infrastructure, CCaaS, or contact center space
- Background marketing to both technical and business buyers
- Has directed social campaigns with real organic reach
- Strong aesthetic sensibility and POV on brand content
- Startup experience
HOW WE EVALUATEWe care less about checkboxes and more about:
- Whether you have actually owned positioning that shaped how a product is perceived
- Whether you can concept campaigns that earn real attention, not just fill a calendar
- Whether product, sales, and design teams would genuinely want to work with you
- Whether you move fast and make good decisions under ambiguity
YOU MIGHT THRIVE IF- You have 2+ years of product marketing in B2B SaaS, developer tools, or AI infrastructure
- You have owned product launches end-to-end, not just contributed to them
- You have strong messaging instincts and know how to brief creatives to bring ideas to life
- You are hands-on, you don't just plan, you ship
- You are comfortable with technical products and can translate complexity into clear value
- You move fast and make good decisions with incomplete information
JOB DETAILS- Cash: $180,000 - $250,000 base
- Equity: Offer Equity
- Location: Redwood City, CA (Relocation Provided)
- US Visas: Retell AI is open to sponsoring work authorization for qualified candidates, including H-1B, TN, L-1, E-3, F-1 (OPT/CPT), and O-1 visas.
OTHER BENEFITS- 100% coverage for medical, dental, and vision insurance
- $70/day DoorDash credit for unlimited breakfast, lunch, dinner, and snacks
- $200/month wellness reimbursement (gym, fitness classes, etc.)
- $300/month commuter reimbursement (gas, Caltrain, etc.)
- $75/month phone bill reimbursement
- $50/month internet reimbursement
COMPENSATION PHILOSOPHY- Best Offer Upfront: Choose from three cash-equity balance options; no negotiation needed.
- Top 1% Talent: Above-market pay (top 5 percentile) to attract exceptional builders.
- High Ownership: Small teams, >$1M revenue/employee, and significant equity.
- Performance-Based: Offers tied to interview performance, not experience or past salaries.
INTERVIEW PROCESS- Stage 1: Recruiter intro call (15 min)
- Stage 2: Hiring manager experience screening (30 min)
- Stage 3: CMO meet and experience screening (30 min)
- Stage 4: Final onsite with cross-functional team (2 hours)
