About the role:The
Senior Product Marketing Manager - Channel is responsible for developing and executing product marketing strategies tailored specifically to our partner ecosystem. You will work closely with partner management, product, sales, and marketing teams to ensure partners have the tools, training, and resources they need to successfully sell and build with our products.
As a Senior Product Marketing Manager - Channel, you will focus on defining partner value propositions and messaging, developing partner sales materials and enablement materials, and supporting go-to-market strategies for partner channels. You will be instrumental in helping our strategic partners effectively communicate the value of our products to their customers and growing the overall partner contribution to revenue.
Your contribution will be: - Product Messaging & Positioning: Collaborate with marketing, partner managers, and strategic partners to craft clear, consistent messaging that resonates with our partners and end customers.
- Go-to-Market Strategy: Plan and execute partner go-to-market strategies for product launches, new feature releases, and special initiatives aimed at partners. Develop partner success strategies by segments such as region, vertical, ecosystem, use cases, etc.
- Partner Enablement: Develop and maintain comprehensive product training, collateral, and tools to help partners understand and communicate our product offerings effectively.
- Partner Communication: Ensure effective communication of product updates, launches, and best practices to the partner network.
- Partner Portal: Organize and maintain an optimum partner portal experience for our partners.
- Market Research: Ensure that partners have the necessary competitive insights to win deals.
- Cross-functional Collaboration: Work closely with partner management, product, sales, and marketing teams to align on product initiatives and ensure partner requirements are met.
- Partner Feedback: Gather feedback from partners to inform product development and marketing strategies, ensuring continuous alignment with partner needs and pain points.
- Performance Metrics & Reporting: Work with marketing to track and report on the effectiveness of partner marketing programs, driving improvements based on results.
To be successful, we think you need: - Bachelor's Degree: A degree in Marketing, Business, or a related field is preferred.
- Experience: Minimum 5-7 years of product marketing experience, with at least 2-3 years focused on partner or channel marketing in a SaaS environment.
What's in it for you?Nintex has a hybrid working model, enabling us to build culture, learn, and grow together. We intentionally connect and collaborate, while emphasizing flexibility with a blend of at-home and in-office work. This role is a hybrid role in our local Nintex office.
While our offerings differ from country to country, we offer our entire global workforce an array of exciting perks and benefits, including
- Global Gratitude and Recharge Days
- Flexible, paid time off policy
- Employee wellness programs and counseling resources
- Meaningful peer recognition and awards
- Paid parental leave
- Invention/patenting assistance
- Community impact, paid volunteer time, and opportunities
- Intercultural learning and celebration
- Multiple tools through which to learn and grow, and an incredible global community
View more about our benefits here: https://www.nintex.com/wp-content/uploads/2023/01/Global-Perks-and-Benefits.pdf.
Target Compensation Range (US ONLY): 121,000 - 160,000 USD annually. On target compensation refers to the base salary and applicable variable target for this role. The range is an estimate, base pay will ultimately be decided at the offer stage, based on an individual candidate's skills and experience aligned with the needs of the role. Base pay may vary based on several factors including geographic location, role specific qualifications, and seniority. Nintex also offers a competitive benefits package including paid time off, twelve paid holidays, 401(k) with employer match, and more.
