DescriptionOverview
As a
Senior Product Marketing Manager, you will own the performance and growth of a LegalZoom business line, driving acquisition strategy, shaping positioning, and delivering revenue results. Senior PMMs at LegalZoom operate with broad business ownership across a defined product portfolio, partnering closely with cross-functional leaders to drive outcomes. You are the connective tissue between product, marketing, and the customer: you understand the competitive landscape deeply, own the end-to-end customer journey from first touch through long-term retention, and translate market intelligence into go-to-market strategies that win. You are equally comfortable developing pricing strategy rooted in behavioral economics as you are building AI agents to scale how the PMM team operates. You are creative, strategic, and analytically rigorous, with a track record of delivering measurable business impact.
You will
- Own performance across your portfolio by building marketing roadmaps, monitoring performance, and developing action plans that respond to business trends and results
- Lead the end-to-end customer journey by mapping key milestones, identifying friction points, and partnering with Product and Channel Marketing to drive retention and long-term value
- Establish positioning, packaging, and pricing for your business portfolio of products
- Drive commercialization, campaign, and cross-sell opportunities
- Develop go-to-market strategies to support product and feature launches
- Understand the competitive landscape - be an expert on our competition and how they position themselves with commercialization, claims, messaging, and product journeys
- Influence product strategy, testing, research and content roadmaps to optimize our position
- Support market research projects for your portfolio to better understand the market and gather intelligence to help inform pricing, product features and benefits, and messaging
- Create and optimize claims and messaging that will resonate with prospective customers
- Work with Marketing, Product Management, UX/Creative, Sales, Customer Care, PR, Engineering, Legal, Business Development to ensure a great customer experience
- Build AI agents and automated workflows in Claude, ChatGPT, Gemini, or AirOps to streamline PMM tasks and scale the team's research, analysis, and go-to-market operations
You have
- 8+ years of marketing experience, with at least 4 years specifically in Product Marketing
- Experience with direct revenue accountability and a track record of hitting growth targets
- Experience driving nationwide campaigns, GTM initiatives, and performance marketing
- Ability to apply consumer insights, research, and testing to drive world-class strategy
- Experience developing pricing strategies, leveraging behavioral economics principles (asymmetric dominance, anchoring, and decoy pricing)
- Experience with A/B testing, tracking and interpreting results, and recommending next steps
- Excellent communication skills (written & verbal), comfortable presenting to executives
- Experience building AI agents and automated workflows using Claude or similar tools
- Bachelor's degree required; MBA or higher degree preferred
The salary range for this role is ($121,500-$216,000). Actual compensation offered will depend on several factors including but not limited to: geographic location, work experience, education, skill level, and/or other business and organizational needs. In addition, an annual bonus, incentive bonus and/or restricted stock units may be provided as part of the compensation package. You will also receive a full range of medical, financial, and other benefits as seen below.
• Medical, Dental, Vision Insurance
• 401k, With Matching Contributions
• Paid Time Off
• Health Savings Account (HSA)
• Flexible Spending Account (FSA)
• Short-Term/Long-Term Disability Insurance
• Plus other wellness benefits to include:
• Fertility
• Mental Health
• One Medical
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