About the RoleAs a
Sr. Product Marketing Manager (PMM) you will sit at the intersection of product, engineering, sales, and customer success to turn technical capabilities into clear, compelling stories that win markets and help customers succeed. You'll own a go-to-market (GTM) strategy for one or more product lines from positioning and messaging through launch, enablement, and ongoing adoption initiatives.
Key Responsibilities- Craft differentiated positioning & messaging grounded in market research, buyer personas, and competitive analysis.
- Lead product launches: develop GTM plans, partner with Product Management for roadmap readiness, and orchestrate cross-functional execution (sales, demand gen, PR, CS).
- Build technical content & assets-white-papers, solution briefs, demos, webinars, reference architectures-that translate features into customer value.
- Enable revenue teams: create sales plays, battlecards, ROI calculators, and deliver training sessions that raise win-rates and average deal size.
- Act as market evangelist: represent the company at conferences, analyst briefings, and on customer calls; capture field feedback to inform roadmap.
- Drive competitive intelligence: monitor landscape, run win/loss analyses, and arm teams with data-driven insights.
- Partner on demand generation: supply positioning, content, and technical validation for campaigns that move prospects through the funnel.
- Measure & optimize: track launch KPIs, content performance, and adoption metrics; iterate based on data.
Required Qualifications- 5+ years combined experience in product marketing, solutions engineering, or technical consulting for B2B SaaS or developer-focused products.
- Proven success planning and executing product launches with measurable revenue impact.
- Strong technical aptitude-comfortable reading API docs, spinning up demos, or discussing architecture with engineers.
- Exceptional written / verbal communication skills; able to simplify complex ideas for both business and technical audiences.
- Experience conducting market research, segmentation, and persona development.
- Bachelor's degree in Computer Science, Engineering, or related field - or equivalent practical experience.
- Background in AI/ML, cloud infrastructure, or fintech (adjust to your domain).
Preferred / Nice-to-Have- Familiarity with product-led growth (PLG) motions and usage-based pricing models.
- Understand Credit Union and Community Bank stakeholders and decision makers.
- Public speaking track record at industry events or on webinars.
- Experience working with channel partners.
What Success Looks Like (First 6-12 Months)- Launch 1-2 major product capabilities on time, achieving target adoption goals.
- Hard work.
- Create a library of technical assets that reduce sales cycle length by 15 %.
- Establish a quarterly competitive landscape review and distribute actionable briefs.
- Maintain a CSAT of 90 %+ for internal enablement sessions.
Benefits:- 100% paid health, dental & vision care
- 401(k) & financial wellness perks
- Discretionary PTO + paid parental leave
- Mental health, wellness & family benefits
- A mission-driven team shaping the future of banking
