Job PurposeVulcanForms is seeking a highly motivated
Senior Product Marketing Manager to lead product marketing within our Industrials business unit. In this role, you will partner closely with engineering, commercial, production, and customer teams to drive adoption of VulcanForms' Industrials business. You will be the voice of this offering to program and technical leaders and create positioning and go-to-market programs that underscore VulcanForms' manufacturing capability and business impact for Industrials customers. This is a remote opportunity with occasional travel.
Key Responsibilities- Develop and execute go-to-market strategy for VulcanForms' Industrials offering, defining positioning and messaging based on customer pain points and competitive landscape
- Monitor shifts in the market, relevant regulatory or policy changes, and competitor positioning across traditional and emerging industrials, energy, and firearms sectors
- Partner with Engineering to translate manufacturing capability into customer value propositions
- Support launch planning for new capabilities, including collateral creation, sales enablement, and customer engagement activities
- Create precise technical marketing materials - capability decks, case studies, white papers - and partner directly with our Commercial team to support with positioning language and materials where appropriate
- Work closely with customers and internal teams to understand program challenges and how manufacturing capability addresses them
- Support executive-level narratives for board updates and customer program reviews
Qualifications- 6+ years in product or solutions marketing, with direct experience in industrial/manufacturing environments
- Demonstrated ability to translate technical or manufacturing capability into arguments non-technical decision-makers can act on
- Experience building positioning and enablement from scratch in a business without established product marketing infrastructure
- Strong written communicator, able to produce polished, executive-ready materials independently
- Comfort operating within multi-stakeholder program sales cycles, including regulatory and compliance considerations
VulcanForms offers a competitive salary and equity package. Actual compensation is based on factors such as the candidate's skills, qualifications, and experience. In addition, VulcanForms provides comprehensive benefits including medical, dental, vision, and life insurance; generous paid time off; and a 401(k) plan with company match.
The annual base salary range for this position is $110,400 to $151,800.
