Senior Product Marketing Manager - Data & Customer Context

As Senior Product Marketing Manager for Data Platforms, you'll own the story of how Iterable's data foundation powers intelligent, personalized customer engagement: from APIs, SDKs, and integrations to data infrastructure, governance, and the context layer that feeds our AI and agents. This is a highly technical role. You'll be as comfortable whiteboarding a data pipeline with an engineer as you are presenting a narrative to a CMO. You'll own messaging and launches for your portfolio and help shape how the market understands the link between clean, connected data and AI that actually works. You'll work independently on your product areas, in close partnership with the Director of Product Marketing. **Key Responsibilities** Own the Narrative - Define and evolve the narrative for Iterable's customer context capabilities, articulating how our data foundation enables more intelligent personalization and agentic experiences, and why we win there. - Shape Iterable's positioning around context engineering, translating how we connect, structure, and activate customer data into a differentiated story about what AI and agents can accomplish with richer customer context. - Translate deep technical understanding of how our data platform works into customer value that resonates with both technical practitioners and business decision-makers. Craft Messaging - Craft bold, narrative-driven messaging and positioning that connects data platform innovation to tangible customer value - Write launch messaging for data platform releases, and contribute data platform messaging to Tier 1 launches so it ladders back to the flagship story - Partner with the team on launch content and campaigns for your portfolio, ensuring every asset ladders back to the launch narrative rather than drifting into its own Launch & Go-to-Market - Own product launch strategy and execution for data platform products from concept to market - Define launch tiering and work with product team to align on the go-to-market plan - Establish product success metrics, analyze performance, and use insights to shape future GTM strategy Market Intelligence - Conduct ongoing research into data infrastructure and AI market trends, competitive positioning, and customer needs to sharpen and stress-test Iterable's data platform positioning - Partner with product management to ensure the data platform narrative reflects real market shifts and informs roadmap decisions - Represent your product area in analyst relations and thought leadership initiatives Adoption & Customer Success - Drive customer adoption and expansion of data platform capabilities through lifecycle messaging and targeted enablement - Partner with customer marketing and CS on reference stories and case studies that prove out the data platform narrative with real customers **Required Qualifications** - 6+ years in product marketing at a B2B SaaS company, with significant experience leading or contributing to Tier 1 product releases. Background in data infrastructure, data warehousing, iPaaS, automation, or similarly technical B2B SaaS; martech experience is a plus. - 1-3 years of experience marketing AI-native or agentic products, with a clear understanding of how data provides the context that AI models and agents depend on - Strong storytelling: a track record of shaping the "why" behind a launch and translating it into messaging that sells - Deep technical understanding of data architecture, including APIs, SDKs, pipelines, integrations, and data warehouses, with the ability to translate it into clear, differentiated customer narratives - An AI-forward PMM who uses AI tools in creative, non-obvious ways across research, messaging, and content development - Comfortable partnering closely with Product, Engineering, and GTM leaders, with sound independent judgment **Success Metrics** - Market awareness, pipeline, and revenue influence across data platform launches - Adoption and expansion of data platform capabilities across the customer base - Sales, analyst, and customer recognition of Iterable's data platform story