Senior Product Marketing Manager, Core

Harvey

$137K — $206K *
Enterprise Technology
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 6-8+ years of experience in Product Marketing or related fields in high growth B2B SaaS
  • Experience with enterprise customer marketing, especially Fortune 100 or professional services
  • Track record of leading significant product launches with measurable outcomes
  • Ability to create compelling narratives for technical or AI-driven products
  • Preference for rapid execution over perfection in marketing materials
  • Strong written and verbal communication skills with executive presence
  • Skill in discerning valuable insights in complex data environments

Responsibilities

  • Lead go-to-market strategy from positioning to post-launch adoption
  • Define differentiated product messaging based on customer and market insights
  • Plan and execute product launches in collaboration with Product and Engineering teams
  • Ensure launches achieve tangible results through campaigns and iterative improvements
  • Support ongoing adoption with Growth and Sales teams post-launch
  • Develop high-impact sales and customer-facing materials and assets
  • Conduct research and analysis to inform strategies and product direction

Benefits

  • Collaborative high-visibility role with executive leadership exposure
  • Opportunity to shape marketing strategies that drive adoption and revenue
  • Versatile role requiring both strategic thinking and hands-on execution
  • Work closely with cross-functional teams to influence product outcomes
Full Job Description
Role Overview

We're hiring a Senior Product Marketing Manager to help define and scale how Harvey brings its products to market. At Harvey, Senior PMMs operate as owners of their product area or customer segment.

You will define positioning and narrative, shape go-to-market strategy, influence product direction and prioritization through deep customer, market, and competitive insight, and be accountable for driving adoption and revenue impact. You should be equally comfortable shaping high-level positioning and go-to-market strategy as you are rolling up your sleeves to turn that strategy into content, launches, and enablement that drive real adoption.

This is a high-visibility role that works closely with Marketing, GTM, Product, and executive leadership to drive meaningful customer and business outcomes.

What You'll Do
  • Lead go-to-market strategy for a core product area from positioning and narrative through launch and post-launch adoption
  • Define clear, differentiated positioning and messaging grounded in customer needs, market dynamics, and product capabilities
  • Plan and execute product and feature launches in close partnership with Product, Engineering, Sales, and Enablement
  • Ensure launches translate into real-world impact through enablement, campaigns, and post-launch iteration
  • Partner with Growth, Demand Gen, and Sales to support sustained adoption beyond initial launch moments
  • Create and oversee high-impact customer- and sales-facing assets (e.g., pitch decks, one-pagers, competitive narratives, battlecards, onboarding materials)
  • Conduct and synthesize customer research, market analysis, and competitive intelligence to inform positioning, GTM strategy, and product direction

What You Have
  • 6-8+ years of experience in Product Marketing, Product Management, Product Strategy, ideally in high growth B2B SaaS
  • Experience marketing to enterprise customers, ideally including Fortune 100 or professional services organizations
  • Proven track record leading major product launches and shaping positioning that drives real business outcomes
  • Strong ability to translate technical or AI-powered products into clear, compelling narratives for diverse audiences
  • Eager to move fast & drive impact, you'd rather build an imperfect one-pager quickly that is used by many people than a perfect one that collects dust
  • Excellent written and verbal communication skills, with strong executive presence
  • Ability to differentiate valuable signal from noise
  • Ability to thrive in ambiguous cross-functional projects across Product, GTM, and Founders

Compensation

$137,600-206,400 USD

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