Senior Product Marketing Manager, Core

Harvey

$137K — $206K *
Enterprise Technology
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 6-8+ years in Product Marketing or related fields, especially within B2B SaaS
  • Experience engaging enterprise clients, including Fortune 100 or similar organizations
  • Demonstrated success in leading product launches and innovative positioning
  • Ability to convey complex technical concepts in accessible narratives
  • Proactive approach to creating functional assets that promote quick adoption
  • Strong communication skills with an emphasis on executive collaboration
  • Proficiency in identifying key insights amidst complex data

Responsibilities

  • Lead the go-to-market strategy for key product areas from inception to ongoing adoption
  • Craft differentiated messaging rooted in customer insights and market trends
  • Collaborate with Product and Engineering to plan and execute successful launches
  • Translate launch efforts into actionable outcomes through strategic campaigns and iterative feedback
  • Partner with Sales and Marketing teams to maintain adoption momentum post-launch
  • Develop impactful customer-facing materials to enhance sales enablement and communication
  • Conduct and analyze market and customer research to refine product direction and strategy

Benefits

  • High visibility and collaboration across various departments including executive leadership
  • Opportunity to shape both product strategies and customer engagement directly
  • Access to a dynamic environment conducive to rapid innovation and execution
  • Engagement with diverse audiences, including high-stakes enterprise clients
Full Job Description
Role Overview

We're hiring a Senior Product Marketing Manager to help define and scale how Harvey brings its products to market. At Harvey, Senior PMMs operate as owners of their product area or customer segment.

You will define positioning and narrative, shape go-to-market strategy, influence product direction and prioritization through deep customer, market, and competitive insight, and be accountable for driving adoption and revenue impact. You should be equally comfortable shaping high-level positioning and go-to-market strategy as you are rolling up your sleeves to turn that strategy into content, launches, and enablement that drive real adoption.

This is a high-visibility role that works closely with Marketing, GTM, Product, and executive leadership to drive meaningful customer and business outcomes.

What You'll Do
  • Lead go-to-market strategy for a core product area from positioning and narrative through launch and post-launch adoption
  • Define clear, differentiated positioning and messaging grounded in customer needs, market dynamics, and product capabilities
  • Plan and execute product and feature launches in close partnership with Product, Engineering, Sales, and Enablement
  • Ensure launches translate into real-world impact through enablement, campaigns, and post-launch iteration
  • Partner with Growth, Demand Gen, and Sales to support sustained adoption beyond initial launch moments
  • Create and oversee high-impact customer- and sales-facing assets (e.g., pitch decks, one-pagers, competitive narratives, battlecards, onboarding materials)
  • Conduct and synthesize customer research, market analysis, and competitive intelligence to inform positioning, GTM strategy, and product direction

What You Have
  • 6-8+ years of experience in Product Marketing, Product Management, Product Strategy, ideally in high growth B2B SaaS
  • Experience marketing to enterprise customers, ideally including Fortune 100 or professional services organizations
  • Proven track record leading major product launches and shaping positioning that drives real business outcomes
  • Strong ability to translate technical or AI-powered products into clear, compelling narratives for diverse audiences
  • Eager to move fast & drive impact, you'd rather build an imperfect one-pager quickly that is used by many people than a perfect one that collects dust
  • Excellent written and verbal communication skills, with strong executive presence
  • Ability to differentiate valuable signal from noise
  • Ability to thrive in ambiguous cross-functional projects across Product, GTM, and Founders

Compensation

$137,600-206,400 USD

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