About the roleApptega is looking for a strategic and hands-on Senior Product Marketing Manager to own how we bring our platform to market-across messaging, content, and demand generation.
This role sits at the center of marketing, product, sales, and our partner ecosystem. You will define how we position Apptega in a crowded cybersecurity and GRC market, create compelling narratives that resonate with our ICP, and drive demand through a mix of content and performance marketing (in partnership with external agencies).
This is a high-impact, high-ownership role for someone who thrives in a fast-moving environment and is excited to build, scale, and optimize across multiple marketing functions.
What you'll doProduct Marketing & Positioning:
- Own Apptega's messaging, positioning, and value propositions across products, personas, and segments
- Translate product capabilities into clear, differentiated, and compelling stories-especially around ROI for partners and customers
- Partner closely with Product to support launches, releases, and roadmap communication
- Develop and maintain core assets including messaging frameworks, personas, and use cases
Content Strategy & Execution:
- Lead content strategy across the funnel (awareness 12 conversion 12 enablement)
- Create and oversee high-impact content across formats (web, email, sales collateral, webinars, thought leadership)
- Ensure consistent storytelling and voice across all external channels
- Incorporate customer insights and voice-of-customer into all messaging
- Demand Generation (with Agency Management)
- Own demand generation strategy in partnership with external agency (website, SEO, GEO/AEO, paid media)
- Act as the internal lead for agency management-setting priorities, reviewing performance, and ensuring alignment with business goals
- Collaborate on campaign strategy, landing pages, and conversion optimization
- Monitor performance and continuously optimize programs for pipeline impact
Sales & Partner Enablement:
- Develop sales and partner enablement materials that drive pipeline and revenue
- Support indirect/channel motion with tailored messaging and assets for:
- MSPs, MSSPs, VARs/resellers
- Distributors (TSDs), agents, referral partners
- Create tools such as pitch decks, battlecards, talk tracks, and 26#34;vs.26#34; competitive pages
- Partner with Sales and Channel teams to ensure alignment and effectiveness
- Go-to-Market & Cross-Functional Leadership
- Lead go-to-market planning and execution for product launches and key initiatives
- Align marketing efforts with sales, product, and leadership priorities
- Bring structure and clarity to a fast-paced, evolving environment
What we are looking for...We're less focused on years of experience and more on proven ability to own and execute across this scope.
Core Experience:
- Strong background in product marketing, ideally in cybersecurity, SaaS, or GRC
- Experience owning or heavily contributing to content strategy and creation
- Familiarity with demand generation, including working with external agencies (SEO, paid, web)
- Experience supporting or selling through channel/partner ecosystems
Domain Expertise (Strongly Preferred):
- Cybersecurity and/or GRC (governance, risk, compliance) market knowledge
- Understanding of ICP, buyer journey, and enterprise/SMB security decision-making
- Familiarity with indirect selling models and partner types (MSP, MSSP, VAR, TSD, etc.)
Competencies:
- Exceptional storyteller and communicator across formats (written, visual, verbal)
- Able to operate both strategically and tactically-you can build the plan and execute it
- Highly organized and able to manage multiple workstreams (including external partners)
- Naturally curious and forward-thinking, with a strong interest in customers, market trends, competitive dynamics, and emerging AI capabilities, and the ability to apply AI to drive efficiencies and enhance messaging, content, and go-to-market execution
- Self-motivated and highly independent; able to take ownership, create momentum, and drive work forward with minimal direction in a fast-paced environment
- Results-driven and focused on business impact, using data, feedback, and performance insights to optimize programs and improve pipeline contribution
- Strong bias for action with attention to detail
- Comfortable in a small team environment with evolving priorities
- Collaborative, accountable, and driven to raise the bar for yourself and others
Why this role matters...This role is critical to Apptega's growth. You will directly shape how we:
- Differentiate in a crowded cybersecurity market
- Enable our partners to sell more effectively
- Generate demand and drive pipeline
If you're excited about owning a broad scope, building in a fast-paced environment, and making a visible impact, this role is for you!
