Job Title
Senior Product Manager
Location(s)
Covaris - Woburn - MA

Job Description

Covaris, LLC., a PerkinElmer company, is a profitable and rapidly growing technology company headquartered in Woburn, Massachusetts.Covaris developed the proprietary and patented Adaptive Focused Acoustics™ (AFA) technology platform, holding a leadership position in sample preparation for DNA sequencing and providing significant benefits to drug delivery and formulation development. For more information, visit www.covaris.com.

Summary:

This position is ideal for a self-motivated individual with extensive experience in product management. The candidate should have a high level of curiosity about our customers' needs and be able to translate their needs into a clear and concise message to help develop solutions. The candidate also needs to have experience with product marketing in order to craft a successful Go to market approach, and provide the support needed for enabling Sales team to make the product successful in the market. The successful candidate needs to be a creative and resourceful team player, working closely with all functions at Covaris (Marketing, Sales, Applications, Business development, R&D, Manufacturing, and Engineering).This position will be located on-site at our global headquarters in Woburn, Massachusetts. This role is for a newly launched product area in Whole Blood collection and Extraction System, and will span responsibilities across technical product management (voice of customer, requirements, business case, pricing, roadmap, and Go/No-Go) and product marketing / go-to-market (positioning, messaging, segmentation, competitive intelligence, and sales enablement).

Essential Responsibilities:

The employee may be required to perform all or a combination of the following essential responsibilities as determined by business necessity:

• Own the product strategy, roadmap, lifecycle management, and NPI backlog / sustaining-request prioritization for their product line; refresh the strategy at least half-yearly as an input to the annual operating plan.
• Build and maintain competitive intelligence and market-trend analysis for the product line
• Own go-to-market deliverables: value proposition, positioning and messaging, customer segmentation and targeting, and the product launch plan for the top application areas.
• Create and maintain sales enablement assets as well as lead product training to the sales team
• Drive in-market Voice-of-Customer in partnership with customer facing teams
• Act as the subject-matter expert and single owner for their product line.
• Coordinate the deployment of materials to Covaris' distribution partners.
• Create and own technical product requirements, business cases, revenue models, revenue and pipeline goals for their products
• Own adoption and revenue for the product line along with setting metrics, goals, governance and reporting to senior leadership
• Maintain deep domain expertise sample collection market, competition and trends
• Ownership of progress and completion of New product developments in their application area including launch plan

Qualifications:

• Preferred advanced degree in a biological field with experience in genomics and/or next-generation sequencing (NGS) workflows. Experience with blood/sample collection market and applications; experience in Proteomics or oncology is a plus
• 10+ years of experience in product management and/or product marketing, preferably in the life sciences or diagnostics industry.
• Extensive experience in presenting to Senior leadership, synthesizing information, story-telling
• Adept at building business case models, revenue and pipeline modeling, price modeling
• Proficient in Microsoft applications - Excel, PPT, PowerBI
• Critical thinking skills, excellent communication, and interpersonal skills are necessary, as well as the ability to prioritize tasks and timelines.
• Demonstrated strategic thinking and implementation skills; proven analytical skills with ability to translate data into actionable plans.

Preferred Qulaifications:

• Experience branding products for life science and clinical markets will be beneficial.
• Experience launching FDA-listed or regulated products (e.g., under an ISO 13485 quality system) and working within a structured phase-gate NPI process is a plus.
• 25-30% travel (domestic and international) for customer visits, co-travel with commercial teams, and key conferences