5+ years of product management experience, preferably in health-tech.
Hands-on growth experience in acquisition, activation, or retention with measurable metrics.
Strong product analytics skills, including funnel and retention analysis; familiarity with Mixpanel or Amplitude and SQL preferred.
Experience designing and executing experiments (A/B tests, staged rollouts) with rigorous result analysis.
Proven ability to create clear PRDs for engineering teams with minimal revisions.
Independent user research skills, translating findings into actionable decisions.
Familiarity with web and mobile release cycles and platform constraints.
Responsibilities
Own the patient growth funnel from first visit to active user, setting targets and driving results.
Redesign onboarding and record connection flows to enhance activation speed.
Build and scale referral and community programs to attract new patients through trust.
Collaborate with Engineering and Design on trust and safety features to maintain patient trust.
Conduct experiments to test hypotheses, define KPIs, and analyze data for informed decisions.
Enhance retention and engagement using product analytics and user feedback.
Align patient growth initiatives with commercial stakeholders and product vision.
Benefits
Equity in Novellia
Medical, dental, and vision coverage
401k
Flexible Time Off
Wellness stipend
Up to 12 weeks of parental leave
Full Job Description
About the role
As a Senior Product Manager, Growth, you'll own how patients experience Novellia for the first time. You'll focus on the loops that grow our patient base and deepen engagement: onboarding, referrals, community, and trust.
You'll join a growing, cross-functional team dedicated to the patient product. You'll report to the CTO today, with a path to reporting to the Head of Product as the team grows. You'll work with UX, Engineering, and Commercial partners to turn growth experiments into lasting product wins.
What you'll do
Own the patient growth funnel from first visit to connected records to active, returning user, setting targets and driving results.
Redesign onboarding and record connection flows to cut time to first value and lift activation.
Build and scale referral and community programs that bring in new patients through trust, including patient advocates and condition-specific communities.
Partner with Engineering and Design on trust and safety in the product, such as identity verification, abuse prevention, and privacy controls, so growth never comes at the expense of patient trust.
Run a steady cadence of experiments: form hypotheses, define KPIs with data, set success metrics up front, run experiments and testing hypotheses, ship fast, and decide from the data.
Improve retention and engagement by turning product analytics, user research, and support signals into prioritized bets.
Work with commercial stakeholders to align patient growth with customer project needs and the product vision.
Share results, learnings, and tradeoffs clearly with leadership and cross-functional partners.
What you'll bring
5+ years of product management experience with a track record of growing consumer products, ideally in health-tech.
Hands-on growth experience across acquisition, activation, or retention, with examples of the metrics you moved and how.
Deep comfort with product analytics and a track record of building data-driven features and measuring outcomes, in collaboration with a Data team: funnel, cohort, and retention analysis, ability to define success metrics before a feature ships. Experience with Mixpanel or Amplitude; SQL proficiency preferred.
Experience designing and running experiments (A/B tests, holdouts, staged rollouts) and reading the results with rigor.
Experience with referral programs, onboarding flows, community building, or lifecycle messaging (email, push, in-app).
Clear PRDs that design and engineering can build from with minimal back-and-forth, balancing engineering capacity with ambitious goals.
Independent user research, including interviews, usability tests, and surveys, translated into prioritized decisions without a dedicated researcher.
Familiarity with web and mobile (iOS and Android) release cycles and platform constraints.
Passion for changing how patients manage their diagnoses, consume their health data, and take back control of their treatment journeys.
Excellent collaboration and communication skills with Design, Engineering, and non-technical partners.
Comfort with ownership and ambiguity in a fast-paced, remote environment.
Bonus Points
Early-stage startup experience (seed through Series B), where you helped create process.
Experience with trust and safety, identity verification, or privacy in a consumer or healthcare product.
Exposure to healthcare interoperability standards or structured health data (FHIR, claims, EHR), and an understanding of why data quality and completeness are hard problems in this space.
Benefits and perks:
Equity in Novellia
Medical, dental, and vision coverage
401k
Flexible Time off
Wellness stipend
Up to 12 weeks of parental leave
Don't meet every single requirement? Studies have shown that women and people of color are less likely to apply to jobs unless they meet every single qualification. At Novellia, we are dedicated to building a diverse, inclusive and authentic workplace, so if you're excited about this role but your past experience doesn't align perfectly with every qualification in the job description, we encourage you to apply anyways. You may be just the right candidate for this or other roles.
