NIKE, Inc

Senior Principal, Digital Product Design, Nike Direct Experience

NIKE, Inc • $150K — $180K *
Consumer Technology
8 - 10 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree in business or design, or equivalent experience.
  • 10+ years in digital design with a strong portfolio of innovative digital experiences.
  • Proven history of shaping consumer-facing digital products for engagement and loyalty.
  • Recognized leader with the ability to influence strategy across diverse teams and stakeholders.
  • Strategic thinker adept at aligning consumer needs with business goals and market opportunities.
  • Deep expertise in information architecture, interaction design, and visual design.
  • Familiarity with modern design tools and AI-powered platforms such as Figma.

Responsibilities

  • Define and prototype future-state product experiences using strategic design thinking.
  • Collaborate across teams to shape strategy and drive alignment on compelling design concepts.
  • Lead initiatives that define categories, driving innovation and establishing Nike's digital experience leadership.
  • Mentor and elevate design talent around exceptional craft and high-quality work.
  • Shape product strategy that aligns with key business priorities through cross-functional influence.
  • Develop a deep understanding of brand culture and consumer needs to create differentiated digital experiences.
  • Foster an inclusive, collaborative design culture to enhance organizational impact.

Benefits

  • Champion an inclusive and high-performing design culture.
  • Professional development through mentorship and leadership opportunities.
  • Access to cutting-edge design tools and technologies.
  • Collaboration with industry-leading teams and projects.
  • Potential for direct influence on brand strategy and design excellence.
Full Job Description
WHAT YOU WILL WORK ON

As a Senior Principal Designer, you will use your design, technology, and creative leadership expertise to craft world-class digital experiences for our consumers, elevate the Nike brand, and create distinction in the marketplace.
• Define and validate future-state product experiences through rapid exploration, prototyping, and strategic design thinking that balances consumer, business, and technical needs
• Partner across Product, Engineering, Research, and Design to inspire teams, shape strategy, align stakeholders, and communicate compelling experience concepts that influence executive decision-making
• Lead category-defining initiatives that drive innovation and measurable business impact, shape industry conversations, and establish Nike as a leader in digital experience design
• Elevate design excellence by mentoring talent, championing exceptional craft, and raising the quality and impact of work across the organization
• Shape product and market strategy through cross-functional leadership, strategic influence, and alignment around key business priorities
• Develop a deep understanding of brand, business, sport, culture, and consumer needs to create differentiated experiences that drive results
• Champion an inclusive, collaborative, and high-performing design culture by leading initiatives that strengthen community, capability, and organizational impact

WHO YOU WILL WORK WITH

You'll be part of the Nike Direct Digital Product Design team, responsible for Nike.com, Nike App, SNKRS, and Nike Stores across the globe. You'll report to the Senior Design Director and serve on the Nike Direct Design Leadership team-shaping distinct digital experiences that elevate Nike Digital, Nike Stores, and the Marketplace for our consumers. You'll partner closely with our global and geo-led Nike Direct business teams-translating their strategies into shipped experiences for our consumers. You'll collaborate with Product, Engineering, Data Science, Marketing, Brand Creative, and our Store Athletes to deliver industry-defining, innovative work that inspires our customers and creates deeper engagement with our digital platforms and experiences.

WHAT YOU BRING
• Bachelor's degree in business or design. Will accept any suitable combination of education, experience and training.
• 10+ years of digital design or relevant experience in the design industry, with a portfolio showcasing innovative and complex digital experience
• Proven experience shaping consumer-facing digital products that drive adoption, engagement, personalization, conversion, and long-term loyalty
• Recognized leader whose expertise, entrepreneurial spirit, vision, and business acumen influence strategy across teams, functions, and executive stakeholders
• Strategic thinker who connects consumer needs, business priorities, and market opportunities to architect impactful digital experiences
• Deep expertise in information architecture, interaction design, and visual design, with a proven ability to craft exceptional end-to-end digital experiences
• Demonstrated ability to navigate ambiguity, leverage data and research, and identify opportunities that drive consumer and business impact
• Demonstrated ownership and leadership in driving complex, high-impact initiatives that unlock new opportunities and create meaningful consumer and business value through innovation
• Expertise in modern design, prototyping, and AI-powered tools such as Figma, Cursor, and Claude-with the ability to rapidly move from concepts to code.
• Exceptional communicator and storyteller who distills complex ideas into compelling narratives, builds alignment, influences strategic decisions, and inspires action across teams and leadership
• Demonstrated excellence in visual, motion, and narrative design-with exceptional attention to detail and a commitment to delivering high-craft and high-quality digital experiences
• Operates with a high degree of autonomy, building strong cross-functional partnerships and navigating complexity to drive alignment, decisions, and outcomes
• Familiarity with Nike.com, Nike App, SNKRS and other sport, fashion, social, and content/commerce platforms

About NIKE, Inc

Nike is a sporting goods company that designs, develops, and markets footwear, apparel, equipment, and accessory products. The company offers various categories of shoes including running, training, basketball, soccer, sport-inspired urban shoes, and kids' shoes. It also provides shoes for aquatic activities, baseball, football, cheerleading, golf, lacrosse, outdoor activities, skateboarding, tennis, volleyball, walking, wrestling, and various athletic and recreational uses. In addition, the company offers sports-inspired lifestyle apparel, athletic bags, and accessory items. Further, it provides a line of performance equipment including bags, socks, sports balls, eyewear, timepieces, electronic devices, bats, gloves, protective equipment, golf clubs, and various equipment designed for sports activities under the NIKE brand name, as well as markets apparel with licensed college and professional team and league logos. Additionally, it offers licenses to produce and sell NIKE brand swimwear, children's apparel, training equipment, eyewear, electronic devices, and golf accessories. The company also markets its products under the brand names of Converse, Chuck Taylor, All Star, One Star, Umbro, Jack Purcell, Cole Haan, Bragano, and Hurley. It sells its products to retail accounts through stores, independent distributors, and licensees, as well as through its Website, nikestore.com. As of May 31, 2009, Nike, Inc. operated 338 retail stores in the United States and 336 retail stores internationally. The company was founded in 1964 and is headquartered in Beaverton, Oregon.

Nike Careers

Join the dynamic world of Nike, Inc., a global leader in sports apparel and innovation, where your career can flourish in an environment that fosters diversity, leadership, and growth. At Nike, we believe in bringing out the best in our team members through continuous professional development and a culture that celebrates creativity and innovation. Work You’ll Do Become a part of Nike’s mission to inspire and innovate towards a better world. Engage in work that intersects with cutting-edge technology, market-leading strategies, and sustainable practices that define the future of the sports industry. Lead with us at the forefront of the global marketplace, where your skills in leadership, teamwork, and innovation can shine. Nike offers a unique position in the industry, combining deep industry expertise with a relentless pursuit of excellence. Collaborate with a diverse team of professionals who are pioneers in their fields. Nike, Inc. employs over 75,000 passionate and talented individuals worldwide, all dedicated to moving the world of sports forward. Introducing Nike’s Professional Growth and Development Opportunities We are committed to fostering an inclusive environment where every team member can succeed. Nike offers a variety of job opportunities, from in-store retail positions to corporate roles in design, marketing, and technology. Do Innovative Work Join us and contribute to our mission of bringing inspiration and innovation to every athlete* in the world. (*If you have a body, you are an athlete.) Deliver targeted solutions and drive innovation through your unique perspective and skills. At Nike, Inc., your work directly contributes to our global impact. Be Part of a Great Team Engage in meaningful work that connects with consumers and impacts millions worldwide. Our team benefits from unparalleled capabilities, a commitment to diversity training, and a culture that encourages professional growth and networking. Future-Proof Your Career Advance your career with Nike’s comprehensive benefits and support systems. We provide extensive training, development programs, and leadership courses to help you reach your full potential. Explore Discover how Nike is leading in sustainable innovation and pushing the boundaries of what’s possible in the sports industry. The Nike Employment Experience Our combined efforts in innovation, culture, and leadership make Nike, Inc. not just a place to work, but a place to grow a rewarding career. Clients and employees alike look to Nike for new strategies and impactful solutions in a rapidly evolving industry. Stay Connected Join Our Team Search for open positions that match your skills and interests. We are always on the lookout for curious, driven, creative, and solution-oriented team players. SEARCH NIKE JOBS Keep Up to Date Stay ahead with career tips, insider perspectives, and industry-leading insights you can put to use today—all from the people who work here. READ CAREERS BLOG Job Alert Emails Customize your subscription to receive job alerts, the latest news, and insider tips tailored to your preferences. Explore the exciting and rewarding opportunities that await at Nike, Inc.
Learn more about NIKE, Inc
Size
73,300 employees
Market Cap
$184.6 billion
Industry
Net Income
$2.8 billion
Founded
1964
5 Year Trend
+6.3%
Revenue
$38.2 billion
NASDAQ

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