We are currently seeking a Senior Pricing Analyst to join our analytics team in Santa Fe Springs. This position will serve as a strategic partner working with executive leadership, merchandising, buying, and finance to craft and execute a cohesive pricing strategy consistent with Gelson's value proposition.
The Pricing Analyst will be responsible for the analysis of Gelson's regular, promotional, and competitive pricing decisions. This role will help develop category level and key value item pricing strategies, using them to inform pricing and assortment decisions. They will monitor the market, model the margin and volume impact of price changes, and give merchandising and leadership clear recommendations.
Position Summary
The Senior Pricing Analyst will play a key role in developing and executing data-driven pricing strategies that support profitable growth, customer value, and Gelson's premium market positioning. This position will leverage advanced analytics to evaluate pricing opportunities, competitive positioning, product assortment, price elasticity, promotional effectiveness, and category performance, translating complex data into clear, actionable recommendations.
Working in partnership with Analytics, Merchandising, Marketing, and Finance, the Senior Pricing Analyst will help establish and maintain pricing strategies across categories, including category roles, Key Value Item (KVI) strategies, regular and promotional pricing, competitive price positioning, and pricing rules and guardrails. The role will analyze the financial and customer impact of pricing decisions and identify opportunities to improve sales, margin, and overall category performance.
The ideal candidate combines strong analytical and technical capabilities with an understanding of retail pricing and consumer behavior. This individual should be comfortable working with large datasets, pricing and business intelligence tools, and statistical methods while also being able to communicate findings and recommendations effectively to business leaders and cross-functional partners.
Key Responsibilities
- Model and optimize regular and promotional pricing on a regular cadence to support alignment with strategic goals.
- Track competitor pricing across key items and categories, and maintain a competitive price index by market and zone.
- Analyze price elasticity and recommend price changes that balance margin, volume, and price image.
- Build pre-promotion forecasts and post-promotion evaluations, including sales lift, margin impact, and vendor-funding ROI.
- Monitor gross margin, markdowns, and shrink signals by category, and flag risks and opportunities to category managers.
- Measure how loyalty and rewards offers interact with pricing and overall margin.
- Build and maintain pricing dashboards and recurring reports for merchandising, finance, and executive leadership.
- Present findings, recommendations and supporting data clearly to category teams and senior leaders.
- Partner with merchandising, finance, marketing, and store operations to align pricing decisions with business goals.
Required Qualifications
- Minimum of two years of experience as a pricing analyst in a retail environment; grocery, specialty food, or other high SKU count retail, strongly preferred.
- Bachelor's degree in finance, economics, statistics, business management, mathematics, or a related quantitative field, or equivalent practical experience.
- Hands-on experience with competitive price monitoring, price elasticity analysis, margin management, and promotional pricing.
- Advanced Excel skills, including pivot tables, lookups, and building pricing models and what-if scenarios.
- Solid understanding of retail financial metrics such as gross margin, markdowns, sales lift, basket size, and price-to-value positioning.
- Ability to turn analysis into clear, concise recommendations for merchandising, category management, and senior leadership.
- Experience working with cross-functional business teams and senior-level stakeholders.
- Strong mathematical and quantitative skills.
- Excellent written and verbal communication skills.
- Exceptional attention to detail, accuracy, and data integrity.
- Demonstrated ability to manage multiple projects and priorities independently.
- Experience working cross-functionally and advising teams on pricing, promotion, and product assortment.
Preferred Qualifications
- Experience analyzing promotional effectiveness, including vendor-funded promotions and post-promotion ROI.
- Familiarity with zone pricing, competitive price index tracking, and price-image strategy in premium or specialty grocery.
- Experience with Business Intelligence or visualization tools such as MicroStrategy, Power BI, or Tableau.
- Proficiency in Python or R for statistical analysis, elasticity modeling, or report automation.
- Working knowledge of SQL for pulling and joining large transactional datasets.
- Experience using customer loyalty data to develop promotional pricing strategies and offers
Work Environment
This position is based in Gelson's Santa Fe Springs office and requires regular interaction with employees and business partners across the organization. The position primarily involves office-based analytical work, including extended periods working at a computer and reviewing data, reports, and business intelligence tools.
Salary range: $80,000 - $85,000
