The Consumer Lifestyle team at The Brand Guild partners with some of the most exciting, culture-shaping brands in the country - those that are defining "what's next" - and we are seeking a Senior Public Relations Manager to join that team and help to lead our dynamic portfolio of brands. Our ideal candidate is someone who has a minimum of 6 years of experience in agency public relations and has a strong desire to work with industry-leading clients in the consumer lifestyle space.
Note: this position is based in our NYC office with 3 days/week in our NYC office.
You Are:
- A PR professional with at least 6 years of experience working with consumer brands (agency experience preferred)
- A self-starter who is a greater writer and loves the thrill of landing a great pitch, who can craft and execute the big stories from start to finish
- A confident client lead with a proven track record of managing accounts end-to-end; someone who can serve as a trusted advisor to senior stakeholders, lead day-to-day communications, can anticipate client needs, and identifying opportunities to grow and deepen partnerships
- A strategic thinker and problem solver who understands strategy development and executes campaigns and integrated media plans.
- Experienced in mentoring junior team members, delegating effectively, and overseeing execution to ensure quality and results
- A curious person who loves to stay on top of the latest brands, trends, and industry news
- Someone who thrives in and wants to contribute to an energetic environment and cohesive culture
You Will:
- Serve as the day-to-day contact and thought partner for a portfolio of clients in the consumer lifestyle space
- Develop a deep understanding of each client's business including general business strategy, industry issues, products and services, key customers, and competitors in the marketplace
- Develop and drive communications strategies for a range of clients
- Prepare spokespeople for media interviews through the development of messaging and talking points and in-depth media training when required
- Conduct proactive media outreach, prepare press releases, media briefings, messaging documents, coverage reports and communications plans
- Ensure ongoing monitoring of editorial calendars and proactive pitching of story ideas, news developments and expert sources to media
- Mentor and manage junior staff members and interns
- Develop and maintain strong relationships with regional and national press
- Perform in-depth research to support communications and messaging
- Analyze, measure and report on communications and media projects
Qualifications:
- 6 years of public relations experience working with consumer/lifestyle brands within an agency setting
- AbIlity to independently manage multiple projects and clients
- Ability to find and develop stories, and drive visibility -- from creating major moments to developing a drum beat of ongoing pitches
- Ability to provide essential support for press initiatives including research, writing and strategic thinking
- Understanding of media needs and media relationships
- Ability to work with all levels on the team, from interns to senior staff
Why you'll love working here:
- People-first culture: A supportive, high-energy team that values creativity, collaboration, and balance
- Professional development: Annual stipend, training programs, and mentorship opportunities
- Comprehensive benefits: Fully paid medical, dental, and vision; FSA; life and disability insurance; 401(k) with 4% match
- Time to recharge: Robust PTO policy including mental health days, Summer Fridays, and generous paid family leave
- Hybrid flexibility: Three in-office days designed for connection, collaboration, and creativity
- Exciting clients: Work with best-in-class consumer brands that are shaping culture
