Your Role in Our JourneyWine Enthusiast is seeking a hands-on, highly analytical Performance Marketing Manager to lead paid search, paid social, and Amazon advertising. This role owns strategy, execution, optimization, forecasting, and budget management, connecting media performance to revenue, profitability, inventory, and promotional goals. This is a fully remote position.
What You'll Be UncorkingKey Responsibilities:- Lead paid-media execution: Build, manage, and optimize campaigns across paid search, paid social, and Amazon, balancing customer acquisition, revenue growth, and profitability.
- Own product feeds: Manage feed health, product segmentation, pricing, availability, attributes, and catalog accuracy. Diagnose disapprovals and data discrepancies, resolve underlying issues, and verify corrections.
- Turn analysis into action: Reconcile platform reporting with ecommerce data, identify performance drivers, and deliver clear recommendations beyond surface-level metrics.
- Build forecasts and control budgets: Develop spend, revenue, and profitability projections with clear assumptions. Maintain accurate pacing, proactively flag risks, and obtain approval before exceeding or reallocating controlled budgets.
- Execute holiday and promotional campaigns: Lead media planning, launch readiness, monitoring, and optimization for Black Friday, Cyber Monday, and other major selling periods.
- Collaborate across teams: Partner with creative, merchandising, ecommerce, technology, and finance on creative testing, inventory priorities, landing pages, conversion tracking, and promotional execution.
The Perfect Blend (What You Bring to the Table)Qualifications:- 6+ years of performance marketing experience, with recent hands-on ecommerce ownership and demonstrated success managing significant media budgets through at least two holiday/Cyber Week cycles.
- Advanced paid-search expertise: Google Ads and Microsoft Advertising/Bing, including branded and non-branded search, Shopping/PLA, and Performance Max, plus substantial Google experience with YouTube, Demand Gen, and Dynamic Search Ads.
- Strong paid-social experience: Hands-on campaign management across Meta, LinkedIn, Pinterest, and TikTok, including audience strategy, creative testing, retargeting, and performance measurement.
- Amazon expertise: Experience managing Amazon advertising and working in Seller Central, with an understanding of listing health, inventory, advertising efficiency, and marketplace profitability.
- Deep feed-management and analytical skills: Proven ability to troubleshoot product feeds, build spreadsheet models, develop projections, and evaluate metrics such as ROAS, CAC, CPO, CVR, AOV, ACOS, and contribution margin.
- Relevant systems experience: Magento/Adobe Commerce, NetSuite, monday.com, Linear, Google Workspace, Looker, GA4, Google Tag Manager, and Merchant Center.
- Strong ownership and communication: Excellent attention to detail, proactive issue escalation, and the ability to independently explain recommendations and execute against them.
Preferred Qualifications:
Experience with Reddit and ChatGPT advertising, SQL, advanced feed-management platforms, incrementally testing, and high-consideration ecommerce products.
Work Arrangement: This is a remote position; however, employees residing within a 60-mile radius of our office in Valhalla, NY are required to work onsite two days per week, with Tuesdays and Thursdays designated as mandatory in-office days.
Our Commitment to YouUnlimited PTO, Full Medical, Dental and Vision benefits, 401(K) Match, FSA, Flexible Work Environment, Pet Discount Plans, Employee Discount, Flexible Schedule, Dynamic and Collaborative work culture.
