OverviewOur global ecosystem of Solution Partners is a vital part of our growing Enterprise business. The Channel Marketing team at Atlassian helps our partners accelerate their businesses by delivering innovative marketing programs, full-funnel campaigns and assets targeted at relevant personas. On the team, we're seeking a Senior Partner Marketing Manager for AMER. You will work closely with the Channel Sales team and Partners to support the attainment of annual Channel objectives. Ability to translate global priorities to the local market as well as utilize data and local insights to develop impactful campaigns that drive awareness, engagement, and preference in the region.
Responsibilities
This role is responsible for creating and executing territory-specific marketing strategies for Atlassian's Solution Partners in the AMER region. Key responsibilities include managing multi-million dollar budgets, defining co-marketing strategies, and driving pipeline growth through integrated marketing (ABM, digital, events, etc.).
Create and execute a territory-specific strategy leveraging different sets of integrated marketing that enables partners to attract new customers and grow existing accounts
Set up a longer term strategy per market, find empty holes and fill them in by accessing our marketing exposure per territory/country
Leverage an integrated marketing mix including ABM, digital, email, virtual and physical events, webinars, social media and more
Throughly complete campaign brief intake forms that illustrate in detail what marketing material is needed to be built for partners
Create channel marketing plans that help local channel sales and partners achieve a healthy pipeline
Define the co-marketing strategy that expands Atlassian and our partners reach
Create an effective Development Fund program strategy that results in high ROI activities
Understand local partner requirements for program localization and local execution support
Conduct partner marketing readiness assessments
Evaluate the marketing performance of partners and recommend improvements
Measure, analyze, and report on local channel marketing pipeline-building activities to determine their contribution to pipeline health and evaluate marketing effectiveness/ROI
Partner with Marketing & Sales Analytics on defining requirements for reporting/dashboards to support regional and/or corporate initiatives
Support collection and analysis of indirect buyer insights and audience segmentation
Advocate on behalf of the channel sales team and partners to educate the Atlassian corporate marketing team on their needs
Support local channel sales efforts to recruit partners that match local requirements
Oversight of our internal resource who manages local 3rd party marketing demand gen agencies
Own the marketing relationship with a small number of key partnerships which will create millions of dollars of licensing revenue annually against demanding goals. Ensure your partners are focused on pushing the right solutions into the right markets at the right time, to the best set of target customers.
Compensation
At Atlassian, we strive to design equitable, explainable, and competitive compensation programs. We follow consistent hiring practices and account for each candidate's skills, knowledge, and experience when setting base pay within the range.
Please visit go.atlassian.com/payzones for more information on which locations are included in each of our geographic pay zones. However, please confirm the zone for your specific location with your recruiter.
This role may also be eligible for benefits, bonuses, commissions, and equity.
Geographic Pay Ranges (Pulls compensation from Workday)
In the United States, we have three geographic pay zones. For this role, our current base pay ranges for new hires in each zone are:
Zone A: $139,500 - $182,125
Zone B: $125,550 - $163,913
Zone C: $115,785 - $151,164
Qualifications
Experienced in managing multi-million dollar budgets effectively to drive pipeline and ROI
Experienced in getting GSI partners to take marketing action
Able to self-manage in a remote environment
Successful in understanding, adopting, and explaining net-new complex programs or marketing opportunities
Experienced in designing full funnel marketing plans
Experienced in event planning and execution
An effective communicator that keeps all relevant parties up to date
Education/Experience: Bachelor's degree in marketing or other relevant field, or equivalent experience/training required.
Benefits & Perks
Atlassian offers a wide range of perks and benefits designed to support you, your family and to help you engage with your local community. Our offerings include health and wellbeing resources, paid volunteer days, and so much more. To learn more, visit go.atlassian.com/perksandbenefits.
