Senior Paid Search Manager - Google AdsLocation: Austin, TX | In-Office
- Salary: $90,000-$130,000, depending on experience
- Benefits:
- 20 days of PTO
- 10 paid holidays
- IRA plan with up to 3% company match
- Medical, dental, and vision insurance
- Company covers 90% of medical insurance premiums
- Paid parental leave
- Additional company perks and benefits
What You'll Do - Build, manage, and optimize Google Search campaigns.
- Manage and optimize significant paid search budgets.
- Improve lead quality, cost per qualified lead, and customer acquisition performance.
- Own conversion tracking, attribution, and reporting across Google Ads, GA4, Google Tag Manager, call tracking, and CRM systems.
- Analyze search terms, conversion rates, lead quality, funnels, and ROI to identify opportunities.
- Test ad copy, landing pages, targeting, bidding strategies, and new growth opportunities.
- Partner with marketing, leadership, intake/sales, and technical teams to improve campaign performance.
- Identify and eliminate wasted spend while continuously improving campaign efficiency.
- Leverage AI and automation where appropriate to improve campaign execution, analysis, and reporting.
What We're Looking For - Proven, hands-on experience managing Google Ads campaigns.
- Experience generating leads, consultations, customers, or signed cases through paid search.
- Experience personally managing $100K+ per month in Google Ads spend.
- Strong knowledge of:
- GA4
- Google Tag Manager
- Conversion tracking
- Call tracking
- GCLID attribution
- Offline conversions
- Strong understanding of CPL, CPA, qualified lead rates, conversion funnels, ROAS, and revenue attribution.
- Ability to provide specific examples of campaigns you personally managed, optimized, and improved.
- Strong analytical, problem-solving, and communication skills.
- Ability to work independently and take ownership of results.
- Experience in competitive, lead-generation-focused environments.
Nice to Have - Personal injury, legal, or other professional services marketing experience.
- Experience optimizing campaigns toward qualified customers, signed clients, or revenue.
- CRM integration experience with platforms such as Salesforce, HubSpot, Litify, or Filevine.
- Landing page testing and conversion rate optimization experience.
- Multi-market or multi-location campaign management.
- Experience using AI and automation to improve paid search performance.
Industry experience is not required - we're most interested in candidates who can demonstrate measurable growth and business impact.
What Success Looks Like In this role, you'll be successful if you can:
- Connect paid search spend directly to qualified leads and revenue.
- Continuously test, learn, and optimize based on data.
- Improve lead quality while reducing wasted advertising spend.
- Take ownership of performance without relying heavily on agencies or large teams.
- Move quickly and identify opportunities to drive meaningful business growth.
Team & Work Environment You'll work closely with marketing leadership and a small, collaborative team, giving you significant visibility and ownership.
The role is
based in Austin, TX with a preference for in-person collaboration, but there is flexibility for the right candidate. The team values face-to-face interaction while maintaining a practical, flexible work environment.
