5+ years of direct response media buying experience
Proven success with monthly campaign spends of $500K-$1M+
Expertise in mortgage, solar, insurance, or home services verticals
Strong grasp of CPL optimization and funnel metrics
Hands-on experience with platforms like Meta Ads and Google Ads
Responsibilities
Plan, launch and optimize direct response campaigns across major platforms
Scale campaigns quickly from testing to high 6-figure/7-figure monthly spends
Maintain and improve on CPL targets while increasing lead volume
Build and manage full-funnel acquisition systems
Analyze performance data daily for rapid optimization
Collaborate with creative teams to develop winning ad creatives
Identify opportunities for audience and platform scaling
Benefits
Comprehensive healthcare coverage including Medical, Dental, and Vision
401-K retirement plan
Paid vacation and sick days
Tuition reimbursement for continued education
Opportunities for professional growth and mentorship
Full Job Description
About the Role
We're looking for a high-performance Media Buyer with deep expertise in direct response lead generation to manage and scale campaigns across competitive verticals including mortgage, solar, insurance, and home services.
This is not an entry-level role. You should have a proven track record of scaling paid campaigns to $1M+ per month in spend while hitting strict cost-per-lead (CPL) targets.
If you live and breathe performance marketing, obsess over metrics, and know how to turn ad spend into predictable, scalable lead flow - this role is for you.What You'll Do
Plan, launch, and optimize direct response campaigns across platforms (Meta, Google, YouTube, TikTok, Native, etc.)
Scale campaigns from testing to high 6-figure / 7-figure monthly spend
Maintain and improve CPL targets while increasing volume
Build and manage full-funnel acquisition systems (ad → landing page → lead → follow-up)
Analyze performance data daily and make rapid optimization decisions
Collaborate closely with creative teams (copywriters, designers, video editors) to ideate, test, and iterate on new winning ad creatives and angles
Translate performance data into creative insights and new ad concepts
Identify new opportunities for scaling (audiences, angles, platforms, offers)
Implement tracking systems (pixels, CAPI, attribution tools, CRM integrations)
What We're Looking For
5+ years experience in paid media buying with a direct response focus
Proven success scaling campaigns to $500K-$1M+ monthly spend
Experience in one or more of:
Mortgage
Solar
Insurance
Home services
Strong understanding of:
CPL optimization
Funnel metrics (CTR, CVR, CPA, LTV)
A/B testing frameworks
Ability to work cross-functionally with creative teams to consistently develop and launch high-performing ad concepts
Strong creative intuition backed by data (you know why ads win, not just that they win)
Hands-on experience with platforms like:
Meta Ads (Facebook/Instagram)
Google Ads (Search, Display, YouTube)
Native (Taboola/Outbrain) is a plus
Experience working with lead gen funnels + CRM systems
Data-driven mindset with the ability to make decisions fast
What Success Looks Like
You can take a campaign from testing to scale quickly
You consistently hit or beat target CPLs
You proactively generate and test new creative angles that drive performance
You bring structure and predictability to lead generation at scale
Compensation
Competitive base + performance-based bonuses tied to:
Lead volume
CPL targets
Campaign profitability
Comprehensive healthcare coverage - Medical, Dental and Vision
401-K Plan
Paid vacation
Paid sick and mental health days
Tuition Reimbursement - Receive support for continued education with tuition expense reimbursement up to eligible limits
Growth & Development - Unlock professional growth through mentorship, ongoing learning opportunities, tuition reimbursement, and performance-based raises
