Senior Marketing Strategist

The Senior Marketing Strategist will lead buyer-focused growth strategy and issues-based campaign activation for the firm’s management consulting business, with primary responsibility for Cybersecurity and Transaction Advisory Services. This role is part of our Go to Market team within the Marketing Department. It is a highly collaborative role, leveraging the full capabilities of the firm, including a leading marketing ecosystem and alliance relationships. In addition to working with marketing colleagues on industry, service and cross-functional teams, you’ll work within a matrix organization, collaborating with firm leadership and internal stakeholders to launch a variety of experiential, content, and digital tactics and campaigns and measure impact across the market.

Your role.

Your work will include, but not be limited to:

• Conceive, develop and execute practice area marketing strategy in alignment with Management Consulting and Industry growth goals, client needs, and services focus
• Create and execute multi-channel, issue-based marketing campaigns and sales enablement programs that effectively build brand relevance, advance relationships with target audiences, and drive demand.
• Serve as a strategic advisor for the business, cultivating relationships with internal constituents while effectively using research, data, and marketing expertise to demonstrate knowledge of the business.
• Proactively demonstrate subject matter expertise, providing new ideas, a point of view, and consultation regarding marketing effectiveness and impact.
• Plan, manage, and execute an effective content marketing strategy that positions the firm's unique point of view on relevant business and industry issues. Utilize SEO and AEO tools along with market research to inform content.
• Demonstrate strong storytelling skills, both written and verbal.
• Track marketing program effectiveness and return on investment, generate insights, and offer actionable ideas to increase impact.
• Foster relationships with fellow marketing colleagues as well as external partners and vendors to activate new marketing and sales enablement programs.
• Utilize the full suite of available marketing technology to drive decision quality, marketing and sales effectiveness.
• Cultivate and maintain relationships with key associations and strategic partners, including ownership of national sponsorships where relevant. Partner with special events and sponsorships team as needed, to effectively and efficiently deliver successful events.
• Understands line-of-business strategies and how they intersect with industry issues and go-to-market plans.
• Contribute to the professional growth of the strategist(s) and coordinator(s) that support you.

The qualifications:

• Bachelor's degree in marketing or related field required.
• Minimum of 5 years relevant marketing experience required; experience in professional services preferred.
• Demonstrated knowledge of business-to-business marketing, marketing technology, content strategy and communications.
• Strong listening, interpersonal, and decision-making skills. Able to confidently present complexideas and provide alternative solutions to executive stakeholders.
• Comfortable with light moderate data analysis and identifying insights
• Campaign and multi-channel experience; paid media, email, organic, etc.
• Exceptional project management skills.
• Experience with project management software, a CRM system, and SEO/AEO tools
• Work in-office 3 days/week - ideally T/W/Th

What makes us different?

On the surface, were one of the nations largest audit, tax, consulting, and wealth management firms. But dig a little deeper, and youll see what makes us different: were a relatively jerk-free firm (hey, nobody s perfect) with a world-class culture, consistent recognition as one of Fortune Magazines 100 Best Companies to Work For, and an endless array of opportunities.At Plante Moran, diversity, equity and inclusion means that all staff members have equitable and fair opportunities to succeed, in an inclusive environment, with their individual, unique identities. So, what are you waiting for? Apply now.

Plante Moran enjoys a Workplace for Your Day model which, simply put, means we strive for flexibility and balance while staying true to our principally in-person model. We believe that face-to-face interactions are paramount for individual and collective development, but also encourage individuals to work with their supervisor and team to determine their optimal working environment each day.

We are pleased to offer eligible staff a robust benefits package. Eligibility and contribution requirements for some of these benefits vary based on the number of hours staff work per week. Highlights include health, dental, vision, disability, and life insurance. In addition to this, eligible staff are able to take advantage of our Flexible Time Off and various pre-determined holidays, as well as a 401(k) plan, flexible benefits plans, business-related travel expense, lodging, and meal reimbursement for business-related use. A pension plan is also available for eligible administrative and paraprofessional staff. A discretionary bonus plan is available for eligible staff. Plante Moran also offers some contingent staff positions the option to elect health insurance in addition to limited paid sick time.

The compensation range reflects the base salary we reasonably expect to pay for this position across our offices in the following regions: CO, IL, OH, and MA. Please review the position description for the applicable geographic location. Generally, experienced hires are not hired at or near the maximum salary range, as compensation decisions take into account a wide variety of factors, including but not limited to: responsibilities, education, experience, knowledge, skills, and geography. For early career roles, including campus hires, we offer standardized, market-based starting salaries among individuals within the same hiring group. This approach ensures fairness and reflects current industry benchmarks for entry-level talent.

Under Colorados Job Application Fairness Act, you have the right to redact, from any documents that you submit in connection with your application, information that identifies your age, date of birth, or dates of attendance at or graduation from an educational institution. Should you wish to exercise your right to redact such information, please redact it prior to submitting documentation.

The compensation range for this role in CO, IL, OH, and MA is: $88,500.00 - $146,500.00

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This application window is a good-faith estimate of the time that this posting will remain open. This deadline will be promptly updated if the deadline is extended.