Post-secondary degree in Communications, Marketing, Business, or related field with significant relevant experience
5-8 years of proven success in marketing and communications, particularly in B2B focused on distribution channels
Strategic thinker with the ability to analyze organizational context
Proficient in Microsoft Office, Adobe Acrobat, AI productivity tools, and social media
Exceptional project and time management skills
Strong analytical and problem-solving abilities
Outstanding written and verbal communication skills
Responsibilities
Collaborate with stakeholders to develop annual marketing strategies and manage budgets
Plan and implement creative marketing strategies, including digital campaigns and lead generation
Create marketing collateral and coordinate with external vendors for various marketing assets
Ensure alignment of marketing efforts across the business unit
Foster collaboration with other units and external partners for consistent messaging
Partner with product management on product launch and phase-out strategies
Manage relationships with external distributors for point-of-sale marketing activities
Benefits
Eligibility for an annual discretionary bonus based on company performance
Opportunity to work in a dynamic and collaborative environment
Engagement in innovative marketing strategies within the electrical products sector
Professional development opportunities through advanced digital marketing certifications
Flexible work environment with a focus on ethical standards
Full Job Description
What will you do?
Are you a strategic marketing professional with exceptional creative thinking and collaborative leadership skills? We're seeking a visionary Senior Marketing Specialist to spearhead innovative marketing strategies that drive business growth and sales excellence in our electrical products sector. This senior role requires a dynamic individual contributor who can think holistically about organizational strategy while being hands-on to ensure seamless execution and team coordination.
Collaborate with key stakeholders to develop comprehensive annual marketing strategies and manage related budgets to drive business objectives for the electrical products business
Plan, develop, and implement creative marketing strategies and plans, including digital campaigns, email marketing, advertising, lead generation, and event management.
Responsible for the creation of marketing collateral and coordinate with external vendors to manage marketing videos, social media assets and campaigns, brochures, case studies, and other vital sales tools.
Coordinate the marketing efforts across the business unit, ensuring alignment with other marketing communications colleagues.
Foster collaboration with other business units, corporate functions, and external partners on marketing communications activities to ensure message consistency and strategic alignment.
Partner with product management on developing comprehensive product launch and phase-out strategies
Manage marketing relationships with external distributors for point-of-sale marketing activities
Drive communication efforts with internal and external audiences to enhance engagement and brand presence
Enhance digital presence through strategic web and digital marketing initiatives
Oversee management of product sample and sales demos, and trade show assets
Travel up to 20% of time as required
What will you need to succeed?
Post-secondary degree in Communications, Marketing, Business, or related field with significant relevant experience
5-8 years of proven success in marketing and communications, with strong B2B marketing experience focused on distribution channels.
Strategic thinking capabilities with ability to analyze broader organizational context and drive cross-collaborative success in a matrixed environment
Proficiency in Microsoft Office applications, Adobe Acrobat tools, AI productivity tools, and social media platforms
Exceptional project and time management skills with ability to multi-task and prioritize in fast-paced environments
Strong analytical and problem-solving abilities with meticulous attention to detail
Outstanding written and verbal communication skills
Collaborative team player who is flexible, resourceful, and maintains high ethical standards
Preferred Qualifications
Bilingual proficiency in English and French
Advanced digital marketing certifications
Experience in electrical products or technical B2B industries
Design and video editing experience
Salary is commensurate with experience, and ranges between $ 80,000 CAD - $ 95,000 CAD, excluding bonus and benefits. In addition to base salary, this role includes eligibility for an annual discretionary bonus of 10% base salary, based on Company performance metrics.
About Siemens
Siemens AG is a German multinational conglomerate company headquartered in Munich and the largest industrial manufacturing company in Europe with branch offices abroad. The principal divisions of the company are Industry, Energy, Healthcare, and Infrastructure & Cities, which represent the main activities of the company. The company is a prominent maker of medical diagnostics equipment and its medical health-care division, which generates about 12 percent of the company's total sales, is its second-most profitable unit, after the industrial automation division. The company is a component of the Euro Stoxx 50 stock market index. Siemens and its subsidiaries employ approximately 385,000 people worldwide and reported global revenue of around €87 billion in 2019 according to its earnings release.
