What will you do? Are you a strategic marketing professional with exceptional creative thinking and collaborative leadership skills? We're seeking a visionary Senior Marketing Specialist to spearhead innovative marketing strategies that drive business growth and sales excellence in our electrical products sector. This senior role requires a dynamic individual contributor who can think holistically about organizational strategy while being hands-on to ensure seamless execution and team coordination.
- Collaborate with key stakeholders to develop comprehensive annual marketing strategies and manage related budgets to drive business objectives for the electrical products business
- Plan, develop, and implement creative marketing strategies and plans, including digital campaigns, email marketing, advertising, lead generation, and event management.
- Responsible for the creation of marketing collateral and coordinate with external vendors to manage marketing videos, social media assets and campaigns, brochures, case studies, and other vital sales tools.
- Coordinate the marketing efforts across the business unit, ensuring alignment with other marketing communications colleagues.
- Foster collaboration with other business units, corporate functions, and external partners on marketing communications activities to ensure message consistency and strategic alignment.
- Partner with product management on developing comprehensive product launch and phase-out strategies
- Manage marketing relationships with external distributors for point-of-sale marketing activities
- Drive communication efforts with internal and external audiences to enhance engagement and brand presence
- Enhance digital presence through strategic web and digital marketing initiatives
- Oversee management of product sample and sales demos, and trade show assets
- Travel up to 20% of time as required
What will you need to succeed? - Post-secondary degree in Communications, Marketing, Business, or related field with significant relevant experience
- 5-8 years of proven success in marketing and communications, with strong B2B marketing experience focused on distribution channels.
- Strategic thinking capabilities with ability to analyze broader organizational context and drive cross-collaborative success in a matrixed environment
- Proficiency in Microsoft Office applications, Adobe Acrobat tools, AI productivity tools, and social media platforms
- Exceptional project and time management skills with ability to multi-task and prioritize in fast-paced environments
- Strong analytical and problem-solving abilities with meticulous attention to detail
- Outstanding written and verbal communication skills
- Collaborative team player who is flexible, resourceful, and maintains high ethical standards
Preferred Qualifications - Bilingual proficiency in English and French
- Advanced digital marketing certifications
- Experience in electrical products or technical B2B industries
- Design and video editing experience
Salary is commensurate with experience, and ranges between $ 80,000 CAD - $ 95,000 CAD, excluding bonus and benefits. In addition to base salary, this role includes eligibility for an annual discretionary bonus of 10% base salary, based on Company performance metrics.
