Position Overview:

The Sr. Marketing Specialist is responsible for the day-to-day operation and management of HomeServe's paid social campaigns. This person will work closely with the Sr. Manager, Growth Marketing to drive direct acquisition from existing campaigns and find new opportunities for customer growth. This will involve assisting in campaign strategy, pulling and analyzing reports and optimizing current marketing to ensure achievement of established performance. This person will be part of a growing team and will be very hands-on in the visualization, execution and administration of omni-channel marketing campaigns.

Responsibilities:

• Assist in the strategy and management for paid social, working closely with Sr. Manager, Growth Marketing.
• Monitor acquisition performance and budgets for paid social to ensure targets are met
• Conduct thorough analysis of media campaigns and competitive research via management platform and reporting tools.
• Work with design team(s) on creation of digital acquisition assets to drive transactional and advertising revenue
• Support adhoc projects that relate to audience acquisition as directed by senior management
• Contribute to internal status meetings and external agency meetings
• Identity new opportunities to maximize marketing programs and partners for testing
• Ensure best practices and methodologies are used in campaign management for pristine execution

Job Requirements:

• BA/BS degree in marketing or business discipline.
• 3+ years of digital marketing experience, with a focus in paid social and Meta
• Pinterest, Reddit, and Next-door paid experience, a major plus
• Experience with subscription and/or insurance products a plus
• Excellent organizational, communication, negotiation, and analytical skills, with strong attention to detail required.
• Ability to work well individually and in a team environment.
• Experience with Google Analytics, Meta Ads Manager, and other social ad platforms a plus.
• Thorough knowledge of MS Office including proficiency in Excel.
• Independent worker and a self-starter. Eagerness to learn.
• Ad-hoc responsibilities as assigned

Essential Job Function

% of Time on Function

Manage and optimize paid social campaigns to meet acquisition and budget goals

45%

Analyze campaign performance and competitive data to inform strategy and testing

35%

Collaborate with internal teams and partners to execute and scale digital acquisition initiatives

20%

Total

100%

Minimum Physical Requirements:

The physical demands described represent those that must be met by an employee to successfully perform the essential functions of this position. Reasonable accommodation may be made to enable individuals with disabilities to perform the functions of the position for which they work. While performing the duties of this position, the employee is regularly required to listen, talk and hear. The employee frequently is required to use hands or fingers, handle or feel objects, tools, or controls while executing tasks like working on a computer or talking on the telephone. The employee is occasionally required to stand, walk; sit; and reach with hands and arms. The employee must occasionally lift and/or move up to 15 pounds. Specific vision abilities required by this position include close vision, distance vision, and the ability to adjust focus. The noise level in the work environment is usually moderate to low.

Salary Range (Norwalk, CT): $68,966.38 - $91,955.17

Annual Bonus Potential: 5%

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