OverviewThe Senior Marketing Specialist is a lead for the (Advanced Manufacturing, Science & Technology (AMS&T) vertical business and works independently to develop complex and technical sales, marketing, and communications deliverables and leads strategic pursuits and campaigns.
This position can be performed from any U.S. location where Gilbane has an office.
Responsibilities
- Independently lead the development and production of client qualifications, proposals, and presentations with a focus on quality, creativity, and meeting client deadlines.
- Ability to manage content development and pursuit process directly with business development, operations and AMS&T leadership.
- Craft compelling story content about clients, projects, people, and Gilbane and incorporate these differentiators into deliverables that address the unique client needs.
- Ensure all external content and client deliverables align with Gilbane’s brand standards and messaging guidelines.
- Active participant in presell meetings and strategic brainstorms.
- Development of AMS&T marketing, including conferences and tradeshows (in partnership with enterprise marcom team), speaking submissions, marketing collateral and materials, and strategic support for priority projects.
- Lead the development of internal and external communications, including newsletters, press releases, website content, social media posts, eblasts, and content for other digital channels.
- Oversee the organization and maintenance of digital assets, ensuring efficient categorization and searchability, while providing guidance and support to entry-level team members.
- Accountable for data maintenance to ensure data integrity.
- Conduct research for the AMS&T vertical to understand our clients – who they are, what’s top of mind and key trends. Analyze, interpret, and communicate research with BD partners and leadership as needed.
- Lead close-out process of sales and marketing deliverables.
- Develop a strong knowledge of the AEC industry, AMS&T vertical, and Gilbane’s capabilities across each sector, locally and nationally.
- Strong leadership in building and maintaining a robust operational network to facilitate storytelling and identify value adds about our projects.
- Visit jobsites regularly to enhance operational partnerships, take photos, and interview project teams for future content opportunities. Ensure content is organized and cataloged for future use.
- Collaborate effectively with cross-functional teams to deliver high-quality external content and client deliverables, ensuring clear communication, mutual support, and a cohesive approach to problem-solving.
- Mentor and train junior staff.
- Independently lead multiple deliverables concurrently and has a strong ability to multi-task.
- Participate in professional or AMS&T organizations and begin to explore opportunities for committee or other leadership opportunities.
- Stay abreast of new marcom trends and tools.
Qualifications
EXPERIENCE/EDUCATION
- Bachelor’s degree in Business, Marketing, or a related field
- 7+ years relevant experience in the marketing and/or AEC industry
- Demonstrated experience and knowledge of AMS&T markets including advanced technology, data centers, life sciences, pharmaceutical, biotechnology, semiconductor, and food & beverage/consumer goods facilities, key market terminology, and processes.
- Or equivalent combination of education and experience
KNOWLEDGE, SKILLS & ABILITIES
- Technical Skills: Advanced skills in Adobe Create Suite, Power Point, Unanet, AI technology tools, and Photography
- Professional Development: Excellent time management, organization, and communication skills; excels in working independently and collaboratively in a team; advanced writing and critical thinking skills; strong at process management
- Business Acumen: Mastery of Gilbane services and advanced knowledge of construction management and industry awareness as a whole
Salary to be determined based on factors such as geographic location, skills, education, and/or experience of the applicant, as well as the internal equity and alignment with the team.
The pay ranges from $105,000.00-$150,000.00 plus benefits and retirement program.
Gilbane offers an excellent total compensation package which includes competitive health and welfare benefits and a generous profit-sharing/401k plan. We invest in our employees’ education and have built Gilbane University into a top training organization in the construction industry. Qualified applicants who are offered a position must pass a pre-employment substance abuse test.
