St. Luke's University Health Network

Senior Marketing Partner

Business Services
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's Degree in Journalism, Marketing, or Communications preferred
  • 5-7 years of experience in marketing, communications, or public affairs
  • Proven ability to engage with management and the public across all levels
  • Creative thinker with a collaborative work style
  • Strong work ethic with a track record of meeting tight deadlines
  • Ability to remain calm and composed under stress

Responsibilities

  • Advise and assist management on marketing and communications strategies
  • Collaborate on marketing for new services and facility openings
  • Contribute to multi-disciplinary team on PR issues, media relations, and advertising
  • Stay updated on digital marketing trends and adapt strategies
  • Analyze campaign performance using data insights
  • Foster employee engagement through strategic communication
  • Manage resources responsibly to maintain financial accountability

Benefits

  • Opportunities for professional development and training
  • Collaborative and supportive work environment
  • Exposure to a wide array of marketing and public relations challenges
  • Flexibility to adapt strategies within a fast-paced industry
  • Potential for leadership roles in various marketing initiatives
Full Job Description
The Senior Marketing Partner is responsible for the planning and evaluation of marketing campaigns under strategic guidance from the Regional Director. This individual will work with all levels of management to coordinate marketing, communication and public relations initiatives. The Senior Marketing Partner will work closely with their entity and/or service line leadership team to support business needs and overall network goals. The Senior Marketing partner is a key member of the team responsible for the communications and marketing needs of various network service lines and programs and serves as a hospital spokesperson when so designated by the Vice President or Associate Vice President of Marketing. JOB DUTIES AND RESPONSIBILITIES: - In conjunction with the Regional Director, serve as a senior marketing partner to the entity and/or service line and to advise and assist management and others in leadership roles on matters of communications, marketing and public relations.  - Work with regional team on new services, physicians, facility openings and expansions.  - Key member of the multi-disciplinary team focused on a broad range of marketing and public relations issues; including media relations, special events, advertising and internal communications.  - Stay current on digital and strategic marketing trends and adjust strategies accordingly. - Utilize analytics to evaluate campaigns. - Develops strategies to foster employee engagement and commitment. - Demonstrate financial responsibility and accountability through the effective and efficient use of resources in daily procedures, processes and practices.  - Other related duties as assigned.   PHYSICAL AND SENSORY REQUIREMENTS: Requires sitting for up to 8 hours per day, 2 hours at a time.  Standing for up to 4 hours per day, 3 hours at a time.  Requires occasional fingering, handling, and twisting and turning while entering data into the computer.  Occasionally requires lifting, carrying, pushing and pulling objects weighing up to 25 pounds.  Occasionally requires reaching above shoulder level.  Must have the ability to hear as it relates to normal conversation, seeing as it relates to general, peripheral and near vision, visual monotony. EDUCATION: Bachelor's Degree required. Journalism, marketing or communications concentration preferred.  TRAINING AND EXPERIENCE: Minimum of five to seven years experience in communications, public affairs, marketing or related field.  Demonstrated success in interacting with all level of network management and general public.  A collaborative work style, innovative thinking, strong work ethic. Demonstrated ability to work under tight deadlines and flexibility to adjust to changing requirements of projects assigned. Demonstrated ability to maintain composure in stressful situations. Please complete your application using your full legal name and current home address.  Be sure to include employment history for the past seven (7) years, including your present employer.  Additionally, you are encouraged to upload a current resume, including all work history, education, and/or certifications and licenses, if applicable.  It is highly recommended that you create a profile at the conclusion of submitting your first application.  Thank you for your interest in St. Luke's!!

About St. Luke's University Health Network

St. Luke's University Health Network is a non-profit healthcare system that provides medical services to patients in eastern Pennsylvania and western New Jersey. The network operates several hospitals, urgent care centers, and primary care clinics, as well as specialty centers for cancer, heart and vascular care, and orthopedics. St. Luke's University Health Network was founded in 1872 and is headquartered in Bethlehem, Pennsylvania.
Learn more about St. Luke's University Health Network
Size
16,000 employees
Industry
Net Income
$100 million
5 Year Trend
+10%
Revenue
$2.5 billion

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