Tyson Foods

Senior Marketing Manager

Tyson Foods$110K — $130K *
Food & Beverages
8 - 10 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree required; MBA preferred
  • 8+ years of brand marketing experience with a focus on brand strategy
  • Prefer experience in CPG, food, or regulated categories
  • Proficient in data analysis for strategic insights
  • Demonstrated ability to lead cross-functional initiatives effectively

Responsibilities

  • Own and evolve brand strategy and positioning
  • Synthesize consumer data into actionable insights
  • Identify growth opportunities and translate insights into brand strategies
  • Monitor brand performance and adjust strategies accordingly
  • Ensure consistent brand experience across all consumer touchpoints
  • Guide product portfolio and brand architecture decisions
  • Provide strategic input for new product development
  • Develop annual brand plans and budget management

Benefits

  • Relocation assistance available
  • Encouragement for professional development
  • Opportunity to lead and mentor a direct report
  • Access to collaborative cross-functional teams
  • Engagement in strategic brand initiatives
Full Job Description
Job Details:

Summary

The Senior Marketing Manager leads brand strategy for the identified portfolio, shaping how the brand shows up in the market and ensuring every initiative - from innovation to marketing mix - ladders back to a clear, differentiated brand position. The core mandate is strategic: defining where the brands play, the role they each play in the portfolio, how the brands win, and why consumers should choose. The Senior Marketing Manager also leads one direct report, providing coaching and development to build a strong bench of brand marketing talent.

This position will sit full time onsite at our World Headquarters in Springdale, Arkansas.

Key Responsibilities
  • Brand Positioning & Strategy: Own and evolve the brand strategy, including brand purpose, positioning, target consumer definition, and competitive differentiation, in partnership with the business unit GM and team.
  • Consumer & Insights: Synthesize as well as recommend quantitative and qualitative consumer data (segmentation, usage & attitude studies, purchase behavior, social listening) to identify unmet needs and emerging trends; translate findings into clear, actionable insights that inform brand positioning, innovation priorities, and go-to-market strategy; partner with consumer insights teams to design and prioritize research that closes critical knowledge gaps.
  • Growth Planning: Partner with insights, category management, and innovation teams to identify white space and growth opportunities; translate consumer and market insights into actionable brand strategies for future growth.
  • Brand Health & Performance: Monitor brand equity, market share, and business performance; use data to course-correct strategy and prioritize investment.
  • Cross-Functional Leadership: Serve as the strategic connective tissue across creative, media, shopper marketing, social, and digital experience to ensure a consistent, on-brand experience across all consumer touchpoints; partner with media agency partners to shape media strategy - channel mix, audience targeting, and investment allocation - ensuring plans align with brand positioning and growth priorities; manage agency relationships (creative, media, and specialist partners) to drive high-quality output, accountability to brief, and efficient use of budget.
  • Portfolio & Architecture: Guide decisions on product portfolio, naming, and brand architecture within the Snacking space to maintain a coherent brand system.
  • Innovation Partnership: Provide strategic brand input into new product development, ensuring launches are grounded in consumer need and brand equity.
  • Marketing Plan Development: Build annual brand plans, including objectives, strategies, budget allocation, and success metrics, in partnership with the Sr. Director and the business unit GMs and their teams.
  • Budget Management: Own disciplined, ongoing stewardship of the marketing budget in partnership with the GMs (P&L owners) - including annual planning, in-year reallocation, and ROI tracking across media, innovation, and shopper investments; proactively identify efficiency opportunities and reallocate spend toward highest-return initiatives; ensure spend pacing, forecasting accuracy, and variance reporting meet finance and leadership expectations.
  • Creative Oversight: Set creative briefs and strategic guardrails for the creative team; evaluate creative output against brand strategy rather than leading creative development directly.
  • People Leadership: Manage and develop one direct report setting clear priorities, providing regular coaching, and supporting their growth within the marketing organization.


Requirements

Education: Bachelor's degree required; MBA a plus

Experience: 8+ years of progressive brand marketing experience, with demonstrated ownership of brand strategy.
  • Experience in CPG, food, or a comparably regulated/retail-driven category preferred
  • Strong analytical skills - comfortable translating data and consumer insight into strategic recommendations
  • Track record of leading cross-functional initiatives and influencing without direct authority
  • Prior people management experience, or demonstrated readiness to manage and develop a direct report


Position Specific Requirements:
  • Applicants should either upload a resume to their application on Workday OR make sure their Career Profile in Workday is up to date and complete.
  • Must reside in the United States to be considered.
  • Sponsorship is not available for this position.


Relocation Assistance Eligible:
Yes

Work Shift:
1ST SHIFT (United States of America)

Certain roles at Tyson require background checks. If you are offered a position that requires a background check you will be provided additional documentation to complete once an offer has been extended.

Hourly Applicants ONLY -You must complete the task after submitting your application to provide additional information to be considered for employment.

The successful candidate(s) must be willing and able to perform the physical requirements of the job with or without a reasonable accommodation.

About Tyson Foods

Tyson Foods scientifically formulated feed, and technical assistance on subjects like sustainable farming practices and animal welfare. They serve hash browns stuffed with ham and cheese, sausage simple scrambles, bacon simple scrambles, formed pork sausage patties, sausage and egg pancake sandwich with maple syrup, wrapped whole grain apple cinnamon pancake, and more.

Tyson Foods Careers

Joining Tyson Foods means becoming part of one of the world’s leading food companies, renowned for its commitment to sustainability, innovation, and quality. At Tyson Foods, we offer unparalleled job opportunities that empower you to grow both personally and professionally. Work You’ll Do At Tyson Foods, you’ll contribute to a team that values leadership, diversity, and innovation. Our commitment to these principles makes us a top choice for professionals looking to make a significant impact in the food industry. Whether you’re involved in operations, marketing, research, or any of our other departments, your work will help us continue to feed the world in the most efficient and sustainable ways possible. Join our dynamic team and help us transform the industry through cutting-edge innovation and a commitment to excellence that’s second to none. Career Growth and Development Tyson Foods is dedicated to the professional growth of our employees. We offer a variety of leadership and diversity training programs designed to enhance your skills and advance your career. With Tyson, your career trajectory is limitless, supported by development opportunities that ensure you’re always moving forward. Internship Programs Kickstart your career with a Tyson Foods internship. Our internships provide invaluable workplace experience, offering a glimpse into the culture and operations of a global leader. Interns at Tyson Foods work on real projects, learn from industry leaders, and gain the skills necessary for a successful career in the food industry. Benefits of Working at Tyson Foods Choose a career with Tyson Foods and enjoy a comprehensive benefits package that includes health, life, and dental insurance, employee assistance programs, and more. We believe in nurturing our team not only professionally but also personally. Inclusive Culture At Tyson Foods, we pride ourselves on fostering an inclusive culture where every team member feels valued. We believe that diversity fuels innovation and we strive to create a workplace where all employees can thrive. Join Our Team Explore the job opportunities at Tyson Foods today. Search open positions that match your skills and interests. We are continuously hiring and looking for new team members who are passionate, curious, and driven to excel. Stay Connected Keep up to date with the latest at Tyson Foods by following our careers blog. Gain insider perspectives and industry-leading insights that can help you in your job search and beyond. Networking and Professional Opportunities At Tyson Foods, networking and professional development are part of our DNA. Connect with leaders and peers within the company through various networking events and platforms. Enhance your resume, prepare for your next interview, and build relationships that could shape the future of your career. Job Alert Emails Personalize your subscription to receive job alerts and the latest news tailored to your preferences. Discover the exciting and rewarding career opportunities that await at Tyson Foods. Join Tyson Foods and be part of a company that’s leading the way in the food industry through innovation, leadership, and a commitment to diversity and sustainability. Your future starts here!
Learn more about Tyson Foods
Size
137,000 employees
Market Cap
$22 billion
Industry
Net Income
$1.9 billion
Founded
1935
5 Year Trend
+6.8%
Revenue
$42.8 billion
NASDAQ

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