Senior Marketing Manager- REMOTE

Job Title
Senior Marketing Manager- REMOTE
Location(s)
US Remote - CO, US Remote - GA, US Remote - IL, US Remote - MA, US Remote - NC, US Remote - NJ, US Remote - PA

The Sr. Marketing Manager, US and Canada (USCAN) leads regional marketing, owning the deployment, management, and performance of integrated online and offline campaigns. Partnering with USCAN sales and global marketing teams at all levels, this critical role plans and executes measurable, high-impact campaigns for Life Sciences, Diagnostics, and Reproductive Health customers and drives disciplined lead follow-up from generation through qualification, conversion, and booked revenue. If you are a strong marketing leader with exceptional collaboration skills who thrives in a fast-paced, high-expectation environment and can build a high-performance regional team, we look forward to meeting you.

Key Responsibilities:

Responsibilities span three areas: Marketing and Commercial Partnership, Campaign Management and Optimization, and Leadership and Team Management.

Marketing and Commercial Partnership:

• Bring deep understanding of business objectives, market dynamics, sales needs, and customer insights to marketing planning; collaborate with Global Marketing Strategy to develop and refine an aligned plan that meets USCAN objectives, with clear audiences, channel strategies, KPIs, and budget allocated by performance and priority.
• Generate customer, local market, and campaign performance insights from voice of customer, approved AI tools, enterprise reporting, internal data, and external sources; turn them into actionable recommendations for USCAN sales and upstream marketing teams to optimize the plan and improve results.
• Use AI-enabled productivity tools to accelerate research, ideation, synthesis, and insight generation while ensuring accuracy, data governance, and appropriate human review.
• Partner with Marketing Strategy, Content & Messaging, Brand & Creative, Marketing Operations, and Channel teams to plan, set up, launch, and optimize USCAN campaigns and product launches for effective regional go-to-market activation.
• Prepare and present USCAN marketing performance in commercial operating reviews, sharing campaign results, market insights, and actions taken and underway to improve engagement, lead quality, pipeline contribution, and revenue impact.

Campaign Management and Optimization:

Lead the USCAN marketing team to ensure:

• Timely setup and deployment of integrated campaigns from the aligned USCAN marketing plan, including SEM, ABM, webinars, social media, email, and in-person and virtual events; coordinate final launch details, including approvals and budgets, with upstream, creative, and channel teams.
• Tracking marketing leads through regular communication with sales managers and representatives to ensure timely follow-up and accurate disposition.
• Active campaign optimization for greater ROI, using marketing analytics tools to analyze campaign, channel, and funnel KPIs and generate actionable insights to optimize campaigns and investment.
• Sharing performance by audience, content, message, channel, lead conversion, pipeline contribution, and realized revenue with upstream and channel marketing partners to improve future messaging, customer journeys, and channel performance.
• Management of all campaign workflows, calendars, resources, dependencies, and approvals in Workfront and Asana, with high standards for execution, documentation, compliance, and on-time delivery.
• Active management of the marketing budget, including updating spend forecasts and actuals tracking with adherence to all budget deadlines, to maximize program budget utilization—including T&E—within quarterly and annual caps.
• Contribution to Tier I and leadership of Tier II USCAN events in line with global event guidelines, including partnering with Sales to define the Tier II audience and portfolio merchandising plan, defining event promotion, working with the Events COE to coordinate vendors, manage budgets, and capture leads, defining sales follow-up plans, and tracking post-event pipeline creation and revenue impact.

Leadership and Team Management:

• Lead, coach, and develop a team of marketers, setting clear objectives, roles, priorities, and standards for execution and collaboration.
• Build a high-performance culture focused on accountability, customers, data-driven decisions, collaboration with sales and marketing partners, and measurable revenue impact.
• Allocate team capacity and resources across priorities, remove execution barriers, provide timely feedback, and support professional development and succession planning.
• Influence across a matrixed organization and build strong relationships with sales, global marketing, commercial operations, portfolio, IT, finance, and other key partners.

Basic Qualifications:

• Bachelor’s degree in Marketing, Business Administration or a Life Sciences discipline.
• 8+ years of B2B marketing experience supporting commercial teams within a scientific, clinical, laboratory, or healthcare setting.
• 3+ years in a people leadership role.

Preferred Qualifications:

• Master’s degree in marketing, business, or a related discipline; MBA preferred.
• Passion for collaboration, stakeholder management, building strong relationships and driving results.
• Strong analytical, budget management, communication, influence, and presentation skills.
• Demonstrated success deploying and optimizing integrated campaigns across SEM, ABM, webinars, social media, email, web, and events.
• Experience leading a regional marketing organization within a complex, matrixed, global business.
• Knowledge of the US and Canadian life sciences, diagnostics, and reproductive health markets and customer segments.
• Experience with marketing automation, SEO/SEM best practices, content management systems, and ABM platforms.
• Working knowledge of Power BI for analysis and performance reporting, and of Workfront and Asana for workflow, project, and resource management.
• Strong project management skills, with the ability to lead complex cross-functional initiatives, manage competing priorities, mitigate risks, and deliver high-quality results on time and on budget.
• Passion for inspiring team members to amplify Revvity’s culture and values through everyday leadership, collaboration, and shared impact.
• Strong Salesforce (SFDC) knowledge and hands-on experience with campaign management, lead and funnel reporting, data quality, sales follow-up, opportunity conversion, and marketing-attributed pipeline and revenue measurement
• Proficiency with approved AI tools for market overviews, analysis, insight synthesis, and PowerPoint creation, with appropriate validation and governance.

Physical Requirements & Expectations:

• Ability to travel within the US and Canada as needed.

Compensation Range:

The annual base salary range for this full-time position is $140,000 - 175,000. This range reflects the minimum and maximum target for a new hire in this position. The base pay actually offered to the successful candidate will take into account internal equity, work location, and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process. 

Please note that base pay is only one part of our total compensation package and is determined within a range. This range allows for the successful candidate to have an opportunity to progress within the position and develop at our company. This base pay range does not take into account bonuses, equity, or other benefits which may be applicable and are dependent on the level and position offered.

 

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What do we offer?

We provide competitive and comprehensive benefits to our employees. Below are some highlights of our benefits:

• Medical, Dental, and Vision Insurance Options

• Life and Disability Insurance  

• Paid Time-Off

• Parental Benefits

• Compassionate Care Leave

• 401k with Company Match

• Employee Stock Purchase Plan

Learn more about Revvity’s benefits by visiting our Bswift page. Log-In instructions are provided towards the bottom of the Bswift page.

*For benefit-eligible roles only. Part-time and temporary roles may not be eligible for all benefits listed. Please reach out to your recruiter for more information.